Brighton pass test at Euro 2022 – what’s next?

And they are confident that the city of Brighton and Hove will also benefit from three games in the last fortnight.

Albion’s home stadium hosted two group matches and an epic quarter-final of the UEFA tournament.

Your application as a venue was made with the support of the city itself.

The result was three games that went smoothly with only a few question marks and more glittering publicity for the seaside town.

Albion’s Chief Executive and Deputy Chairman Paul Barber said: “We always find the stadium to be a great place to host events.

“Like football, of course, because that’s what it was designed for.

“But whether concerts, rugby or other major events.

“We have now proven that the stadium is a great place and people like to come there.

“I think the one thing that venue seekers are looking for the most is the quality of the venue for the intended event.

“The feedback was that the spectators like coming here.

“That’s what promoters want to hear the most.

“Brighton and Hove Council have been very supportive in our bid for the Games.

“The coincidence of the weather helped.

“People coming to Brighton for the first time for an event can say they had a great time.

“You could go into town, go to the beach and then very easily take the train up to the stadium.”

Barber said fans would understand there were some delays returning to the city, particularly at the top of the wide footpath leading to Falmer Station, the Lewes Road bus stops and the car park near The Keep.

He said: “The queues were well managed.

“It didn’t take long to get away.

“Within an hour of the final whistle everyone was out of the stadium except for those who wanted to stay. That’s pretty special.

“I spent two hours trying to get away from places.

“I love seeing the faces of the kids in their shirts excited when the girls come over after the game and wave to the fans.

“Those were memories for life.

“I found the image not only of the event itself, but also of the city absolutely excellent.

“Almost every time I’ve looked at the TV over the past few weeks there has been a shot of the seafront, the city, landmarks, aerial shots of the stadium, swarms of people getting off buses and trains towards the stadium.

“Given the high temperatures, the inevitable travel challenges that rail companies in particular have faced, the people have been incredible.

“We didn’t postpone the kick-off, we had 99% of the people in their seats well before kick-off and no problems with the behavior of the crowd.

“It was a real compliment to the people who attended the games and our staff had a wonderful few weeks hosting them.”

Albion staff have teamed up with UEFA to host the games.

Barber said: “UEFA is sort of dictating the way the event is going to run in terms of music, lighting and action.

“It’s our ticketing systems, our turnstiles – connected to UEFA sales – and our hospitality lounges, our staff, our security officer, our stewards, our car park attendants.

“We are the backbone of the event, the presentation of the event is that of UEFA.”

Two relative downsides were a seat invader on Wednesday and the sight of some empty seats for games that were officially sold out.

Barber was delighted with the way stewards and referee Stephanie Frappart handled a brief incident that saw a spectator run onto the pitch.

Jack Cooper, 21, has been accused of walking the pitch and will face court next month.

There was an area of ​​empty seats in the East Lower, while the fact that the front rows were covered brought capacity down just below the 30,000 mark.

Barber said: “The sponsors are paying good money and they are entitled to an allocation of tickets.

“It is unfortunate that some of these tickets go unused from time to time.

“The sponsors will distribute them, I can guarantee you that.

“What you can’t guarantee is that the person who has that ticket will be there that night.

“Things happen, business plans change or travel plans change or a flight is cancelled.

“We can’t control that, UEFA can’t control that.

“In the end, the sponsor cannot control that.

“We had a huge demand for tickets.

“The LED advertising boards are closer to the pitch, so the lines of sight are changed in the front rows behind the goal. There is covered seating.

“We’ve had emails from people asking why that is.

“If we sold those first rows, people would have had to get up to see the game.”

Barber appreciated the feedback after the games.

He said: “There were a large number of first-time visitors, both from the region and from outside.

“The constant feedback was what a fantastic stadium, what a fantastic group of staff, what a fantastic environment to watch football.

“All the things that we know about our stadium but that a lot of people haven’t experienced.

“There was a lot of unsolicited email from people who attended one of the games – or in some cases all three.

“They really enjoyed the experience.”

https://www.theargus.co.uk/sport/20308747.brighton-passed-test-euro-2022—next/?ref=rss Brighton pass test at Euro 2022 – what’s next?

Fry Electronics Team

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