SONY has come up with an ingenious way to take on greedy PS5 retailers – and make it easier and cheaper for you to buy one.
Gamers have been struggling to get the latest console since its release in November 2020, thanks to so-called scalpers who snatch up the majority of the shares and shamelessly raise the price before reselling them.
But Sony seems to have found a simple idea to make the profit machine less lucrative.
Corresponding Yahoo JapanRetailers across the country have been asked to break the seal on PS5 boxes after purchase.
That way, anyone intending to resell it can no longer claim it’s brand new and should diminish its value.
Of course, it doesn’t completely stop fraudulent resellers, but at least it makes it harder for them.
Many in other parts of the world will wonder why it hasn’t been introduced elsewhere.
Scalpers use automated “bots” that allow them to do this Suck up limited stocks before desperate customers get a chance.
Almost a year and a half after its release, the PS5 is still really hard to come by.
Inventories were limited due to a chip shortage during the pandemic, which also impacted auto production.
Resellers sold the console for thousands of pounds in the days after launch, ruining Christmas for many.
Even months later, the PS5 was still in demand enough that people were Selling the console for €1,000 on eBay.
Today, they cost between £500/$656 and £600/$787, suggesting players are tired of being ripped off and would rather wait to buy direct from retailers.
Sony launched the PS5 in mid-November, asking £350/$399 for the digital version and £450/$499 for the full-fat console with a disc tray.
The British government announced this last year look at the problem after a petition garnered thousands of signatures.
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