Bringing back the 90-minute movie – the epic run time went on for too long

Clara Bow became the biggest star of the 1920s in just 72 minutes. A year into her contract at Paramount, the 21-year-old actress starred in the 1927 romantic comedy It, about a worldly wise salesgirl seducing her handsome boss.

Critics and audiences loved the film, but were completely enamored with the film’s vivacious young star, whose role in bringing the term “It Girl” into wider public awareness. It made Bow the industry’s biggest box office hit, as well as ushering in the era of the mine, along with the broader freedoms and excesses of the Jazz Age. For a film that’s less than an hour and a half long, that’s quite a cultural impact.

https://www.independent.ie/entertainment/movies/bring-back-the-90-minute-movie-epic-run-times-have-gone-on-too-long-42152683.html Bringing back the 90-minute movie – the epic run time went on for too long

Fry Electronics Team

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