Britons can’t stand the loss of cheese or chicken from their diet and go completely vegetarian, study finds

BRITS will gladly give up meaty fries, ice cream and cakes to maintain a vegan lifestyle – but will struggle without cheese and chicken.

A study of 2,000 adults in the UK found that almost a third of Britons are motivated to change their diet for the better of the planet.

Britons say they will struggle to give up cheese and chicken if they go vegan


Britons say they will struggle to give up cheese and chicken if they go veganCredit: Getty – Contributor

Chocolate, mayonnaise and honey are among the top foods Britons are most willing to give up.

However, it appears dairy products could be an important factor in staying vegan in January, with 40% saying they would fight to give up cheese, 32% dairy beef and 30% eggs.

Commissioned by snack brand Nature’s Heart, the study also found that nearly a third want to try more plant-based alternatives by 2022, and 29% want to include some element in the regimen Their dining is vegan.

Although more than a quarter believe there are limited options for vegetarians, and 34% admit that they would struggle to think of what to eat for a vegan breakfast.

With yogurt (16%), hot dogs (15%), and bacon (14%) are also among the most popular foods that people will find it hard to resist.

When it came to their first meal of the day, 25% were under the impression that vegan alternatives weren’t as exciting.

More than half admitted to skipping breakfast sometimes, with 28% citing a lack of time to prepare food – even though breakfast only took 12 minutes on average to prepare.

According to OnePoll figures, 21% are simply not stimulated by breakfast as a main meal.

With more than half of women saying they are simply not hungry in the morning, compared with just 36% of men.

Tom Benton, General Manager at Nature’s Heart, said: “It is very promising to see what people are willing to overlook during Veganuary month.

“The annual initiative is a great way to encourage people to try different foods and raise awareness about alternative diets.

“Research shows that people have the impression that there are limited options for creating an enjoyable and fulfilling vegan meal, whether it’s breakfast or dinner.

“We want to help people see vegan Eat breakfast differently – The top 20 foods show that people are less willing to give up breakfast items than other foods.

“But there are countless options for creating a delicious and hearty dish to start the day. Check out our Instagram feed throughout January for more inspiration for a good vegan breakfast. for winter and good for health.”

The study also found that if they gave up something for Veganuary, 35% would expect to have done it in the past month.

With more than a third saying they have or will consider joining Veganuary, more than a quarter have – or want – to make their diet more enjoyable.

Other reasons to do so include improving their health (46%), working for the planet (44%) and trying new foods (43%).


Women are said to care more about the planet, with 50% of them saying they will or have joined Veganuary for environmental reasons, compared with 39% of men.

When looking at the plant-based items that people would be willing to increase their intake in January, breakfast items that ranked high included: oatmeal, nuts, dried fruit, avocado, and nuts. meat substitutes such as vegan bacon.

The main things people want from breakfast are something delicious (51%), filling (47%) and convenient (41%).

18 percent of those polled wanted to try eating one vegan meal a day before going completely vegan.

Research shows that 44% believe that if everyone made one small plant-based change to their diet it would make a big difference for the planet, which means we are a nation that understands the potential impact of diet-based tree-planting can have.

Tom Benton added: “We’re delighted to see dried fruit and nuts as one of the top foods people want to eat more of in January.

“It doesn’t take much effort or time to be kinder to ourselves and the planet.

“If going completely vegan seems impractical, we can always start by making small swaps in our meals.

“Switching to a nutritious vegan breakfast is a good way to start your vegan journey and can help prepare you for the day ahead, give you all the energy you need, and keep you fuller for longer. “

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Fry Electronics Team

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