Brits are “hoarding BILLIONS of iPhone photos” — and there’s a good reason for that

According to a study, YOUNG adults hoard a total of 10 billion photos on their smartphones.

The study of 2,000 adults found that younger generations are more concerned about forgetting memories and events than any other age group, with over a third claiming this is the reason they don’t delete their pictures.

Apps like Instagram help us hoard important photos


Apps like Instagram help us hoard important photosPhoto credit: Instagram

Likewise, more than a third of 18-24 year olds are more aware of preserving their memories since the pandemic broke out.

A whopping 97 percent of all adults surveyed admitted they keep old photos hidden in online cloud services — with the average person returning to view old pictures only once a month.

This is despite claiming that looking at old pictures makes them feel more positive (50 percent), calmer (24 percent) and loved (21 percent).

Another third of people say looking back at past memories helps brighten their day.

The research was commissioned by Fujifilm, which encourages people to unlock hidden memories trapped in their cameras.

Daria Kuss, Associate Psychologist at Nottingham Trent University, said: “The pandemic has undoubtedly impacted the way we interact with technology and more and more of us are using it to support our everyday lives in a variety of ways.

“This research shows that it’s the younger generation who are most concerned about the impact of the pandemic on their memories and are therefore using technology – particularly their phones – to capture and hoard images to help them recreate everyday moments to hold on.

“Photographs are emotionally connected and can take us back to a specific moment, which can have a positive impact on our mental well-being.

“However, hoarding images does not allow us to take advantage of these benefits.

“Instead, I would recommend displaying photos throughout the house and regularly reviewing the images you have saved, as this research has shown that looking at your photos makes you feel more positive, calmer and more loved.”

While younger adults are the worst culprits for picture hoarding, they aren’t the only ones guilty of collecting pictures in their camera rolls.

And more than three-quarters of all respondents regularly use their smartphone to take photos, with 77 percent agreeing that cell phone cameras help them capture life’s most important moments.

It also found that women are much less likely to delete old photos than men, with almost a quarter saying they have no problem deleting old photos.

Men were also more likely to delete photos of pets, vacation photos, and photos of family and friends compared to the women surveyed.

Picture hoarding is also having an impact on finances, with 12 per cent of working adults admitting they spend up to £5 each month on additional phone storage to free up space on over-crammed phones – a whopping £300m spent annually .

Seven in 10 adults also admitted to transferring old pictures to new smartphones without filtering or organization, adding to the growing problem of picture hoarding in the country.

The poll also found that nearly one in five people save photos that are at least a decade old, with those in East Anglia, London and the East Midlands being the worst offenders, according to figures from

Theo Georghiades, General Manager at Fujifilm, added: “We want to encourage everyone to experience and relive life’s best moments through photography, whether it’s on your smartphone, digital or instant camera.

“What our latest research shows is that while we’re pretty good at capturing our memories, we’re not always so good at making the most of them afterwards, leaving them forgotten for months and in some cases years.”

“Our mission is to help everyone remember and, most importantly, enjoy those precious memories by unlocking them through print.

“Not only is this a great and easy way to free up some storage space on your smartphone, but you can also enjoy those sentimental snaps every day – which we know from our research to have a positive impact on people’s mood and well-being can affect people.”

The 10 most common photos stored in UK phones

  1. family
  2. travel
  3. pets
  4. Landscapes / Scenery
  5. friends
  6. Random screenshots
  7. selfies
  8. Food
  9. Work-related content
  10. Memes / gifs
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Fry Electronics Team

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