Brits forget almost 2,000 things a year – including birthdays and passwords

One of the most frequently forgotten things in everyday life is why you entered a room and what you wanted to say – one in four people attribute this to stress

One in four believes that stress causes them to forget things
One in four believes that stress causes them to forget things

On average, Britons forget 1,095 things a year, such as their partner’s phone number, birthdays – and where they parked the car.

A study of 2,000 adults found that on average, they forget something three times a day — including why they entered a room, what they were going to say, and other people’s names.

Others don’t remember taking groceries out of the freezer to thaw for dinner or what they bought at the supermarket.

And another 15% of absent-minded respondents make themselves a hot cup of tea – and then forget to drink it altogether.

More than one in ten (11%) blame lockdowns for contributing to their memory problems due to lack of brain stimulation.

But 32% attribute it to getting older, while the same number believe they have too much on their plate to keep track of.

It also found that adults think their memory really starts to fail at the age of 41 years and 10 months.

One in five struggles to remember their passwords – and believe technology has made them less dependent on their own memory


Rafael Henrique/SOPA Images/Getty Images)

Professor Hana Burianová, a cognitive neuroscientist working for the dietary supplement brand Healthspan, which commissioned the report, said: “Our brains become overloaded when many different things are happening and when we have limited processing capacity, it affects our attention and our abilities memory off.

“Brain aging actually starts as early as our 20s, but generally people don’t think about brain health until they’re in their 40s at the earliest.

“The brain is complex and connected to the rest of the body in intricate ways. Therefore, incorporating brain health habits as early as possible impacts long-term brain health outcomes and improves memory and other cognitive processes.”

The study also found that one in four adults believes stress causes them to forget things.

And a third claims a lack of memory has impacted her confidence and even her ability to complete everyday tasks, thereby affecting her health.

Rob Hobson, chief nutritionist at Healthspan, who commissioned the report to highlight his Love Your Brain supplement, said: “Nutrition is important for every organ in the body and that includes the brain.

“Research has shown that sticking to the Mediterranean diet is associated with better cognition, lower rates of cognitive decline and a reduced risk of Alzheimer’s disease.

“It’s also clear that food that’s good for your heart is also good for your brain.

“Smart pills like nootropics that contain a combination or “stack” of ingredients known to improve brain function may support mental performance, cognitive and psychological function.”

Sleepy Brits also feel they are more likely to make a mental mistake first thing in the morning, just after waking up.

More than a fifth (21%) often struggle to remember their passwords for different accounts, while 16% suspect technology has led them to rely less on their own memory.

Watering indoor plants is also high on the list of things that are often forgotten


Tom Williams/CQ-Roll Call, Inc./Getty Images)

More than one in ten (12%) have even fallen out with someone because they forgot their birthday, according to OnePoll.

To try and stave off the embarrassment of forgetting something, over a third (34%) will laugh and make a joke about the situation.

But 14% are so concerned that they make a note of it and continue to track any other possible symptoms of decreased brain activity.

Prof. Burianová added: “The brain has the ability to change and evolve throughout life – this process is known as neuroplasticity.

“Mental muscle strengthening, such as learning something new—a fact, a dance, or a language—helps improve primary cognitive functions, such as sensation or attention, as well as higher-level cognitive functions, such as memory, decision-making, or problem-solving.

“Our brain loves new things, but of course it’s not always possible to look for new things every day.

“So a mundane task can be spiced up by simply being ‘present’ when you do it.

“Take brushing your teeth – that simple act, next time focus on that and nothing else, the taste of the toothpaste, the feel in your mouth, the movement of the toothbrush – like this is a new experience.”


  1. why did you go into a room
  2. what you wanted to say
  3. Someone’s name
  4. your passwords
  5. To take food out of the freezer for thawing
  6. How to spell something
  7. Drink a cup of tea while it’s warm
  8. What day of the week it is
  9. What you went to the supermarket to buy
  10. Call someone
  11. To take tote bags to the supermarket
  12. Your glasses
  13. For removing the laundry from the washing machine
  14. Water the plants
  15. Your phone
  16. To charge your mobile phone
  17. To do something at work
  18. Where you put your car keys
  19. Phone number of family and friends
  20. Birthday of a friend or family member
  21. your own phone number
  22. How to pronounce something
  23. Where you parked the car
  24. your purse/wallet
  25. How to get anywhere
  26. Post a letter
  27. your umbrella
  28. Your partner’s phone number
  29. To turn off the light in the house
  30. What you wanted to cook for dinner
  31. The fastest way to get anywhere
  32. To replace the toilet paper roll
  33. Important appointments such as doctor and dentist
  34. That you should be on a diet
  35. say thank you for something
  36. your lunch
  37. Children’s school events such as B. Wear what you like days
  38. Your Cloak
  39. To complete the house
  40. Tell the children to do their homework/take it to school
  41. To lock the car
  42. To switch off the iron
  43. To meet a friend
  44. To pick up the children from a club/sport/school
  45. to send Christmas cards
  46. your anniversary
  47. To turn off the faucet
  48. The recipe for a favorite dish
  49. When the children’s days are
  50. Put the handbrake on in the car


  • BE SOCIAL – Social interactions improve brain health. How often you stimulate your mind and even the quantity—and quality—of your rest matter. Daily micro-interactions — for example, a quick chat with a stranger at a bus stop, in a supermarket queue, or at the water dispenser — are very important for social connectedness.
  • CALM THE MIND – Calm is key for our brain. When you sleep, your brain stays highly active. Memory consolidation takes place, which essentially consists of your brain discarding all the things you’ve learned.
  • STAY ACTIVE – While sleep and rest can be important for a healthy brain, staying active and getting your heart pumping can be just as beneficial. When you’re active, your heart rate increases, which pumps more oxygen to your brain.
  • NUTRITION MATTER – Evidence is beginning to shape our understanding of how diet is related to brain health, including thinking, memory, improved cognitive function and reducing the risk of Alzheimer’s and dementia. Specific foods linked to brain health include omega-3 fatty acids, vitamins B, D, and E, choline and flavonoids, creatine, and caffeine.
  • MICROBES MATTER – A diet rich in fresh fruits, vegetables, whole grains, and fatty fish – a bit like a Mediterranean diet – helps promote the health of gut bacteria that produce butyrate/butyric acid and other fatty acids.
  • INVEST IN LEARNING – When you learn something new, your brain forms new connections and associations. Without exercise, your muscles weaken, and so does the brain. This mental muscle strengthening improves primary cognitive functions such as concentration and memory, as well as higher-order cognitive functions such as decision-making and problem-solving. Studies have shown that continuous learning throughout our lifespan reduces the likelihood of developing dementia.
  • SMART PAIRING – Caffeine is known to improve mental alertness and is also used to help overcome fatigue – commonly used in athletes. Studies have shown that combining L-Theanine with caffeine helps increase cognitive performance and alertness.
  • REDUCE BRAIN AGING – The brain shrinks with age. A lack of sufficient nutrients needed for its repair can often lead to shape changes. Dietary antioxidants are often singled out for their ability to help keep the brain youthful, as are vitamins like B12, B6, and vitamin D3. Stress, alcohol, smoking, lack of exercise or too much exercise can also contribute to the aging of the brain.

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Fry Electronics Team

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