Brits think breakfast is more important than ever — and are exploring exciting options

Almost a third of Britons have spent more time preparing and eating breakfast since the pandemic – with bacon sandwiches and filled bagels becoming new favourites

Scrambled eggs are a popular weekend breakfast option for one in five people
Scrambled eggs are a popular weekend breakfast option for one in five Britons

Brits believe the first meal of the day is more important than ever and are taking their breakfast to the next level with more exciting options.

A study of 2,000 office workers found that more than half (56%) say their morning habits have changed in the past two years.

Since working from home, three in 10 have spent more time preparing and eating their first meal of the day than ever before.

And 57% swapped “boring” dishes for something exciting.

But more than two-thirds (68%) want to continue their new breakfast habits now that life is getting hectic again.

It also turned out to be worth getting out of bed for, including bacon sandwiches, stuffed bagels, and other cooked options like scrambled eggs or a full fry.

The study, commissioned by New York Bakery Co., found that 48% of respondents believe breakfasting at home has become more important than it was before the pandemic.

Reasons for this included that it has become the norm to spend quality time at home (39%) and to have time for a bigger breakfast (37%).

And for 27%, making time for the first meal of the day meant they didn’t report to work early.

Rhiannon Heap of New York Bakery Co. said: “As mornings get busier again, from commutes to school runs, Brits have not forgotten the importance of a hearty breakfast.

“Our research shows that a quarter would go so far as to say it’s the most enjoyable part of their day.”

The study also found that 60% of breakfast eaters eat at home, while one in ten (11%) waits until they are at work.

But three out of ten would rather get up earlier in the morning to ensure they have a filling and nutritious meal.

And while 27% eat the same thing for breakfast five days a week, 78% say weekends are a different experience.

This is because they have more time on Saturdays and Sundays (26%), feel more relaxed (23%) and feel it is a special event (18%).

One in five breakfast eaters opts for cream cheese as a topping when enjoying a bagel


Taylor de Lench/The Boston Globe/Getty Images)

Similarly, a fifth of those surveyed via OnePoll said their family likes to have the first meal of the day together – and for almost one in four (23%), breakfast at the weekend is an “event”.

Popular breakfast options included scrambled eggs (20%), a full English (19%), bagels (13%) and pancakes (12%).

And the most popular breakfast bagel toppings were cream cheese (22%), butter (22%), and cheese (18%).

Broadcaster and self-confessed breakfast lover Miquita Oliver, who has partnered with the New York Bakery Co., said: “Everyone knows breakfast is such an important meal.

“When I lived and worked in New York for some time, there were so many brilliant breakfast options – but the classic bagel had to be at the top of one of my favorite breakfast options.”

Rhiannon Heap added: “A proper breakfast can mean the difference between a good day and a bad day.

“We know breakfast needs to be prepared right, and we believe our bagels are the ideal choice for anyone looking for an exciting weekday and weekend breakfast—whether at home, the office, or anywhere in between.”

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Fry Electronics Team

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