Brits want to do more for the planet – but confused by ‘complicated’ eco tips

More than half say improvement is needed to be eco-friendly in their lifestyle – but one in four is overwhelmed by the advice available

Recycling is one of the top efforts of those who strive to be eco-friendly
Recycling is one of the top efforts of those who strive to be eco-friendly

British adults want to do more for the planet – but many are baffled by the “complicated” ecological advice.

A poll of 2,000 adults found that more than half (57%) believe they lead an eco-friendly lifestyle, but admit they have plenty of room for improvement.

Nearly one in five (19%) said they did not have time to be more disciplined in this area, while more than one third (36%) cited lack of knowledge as a barrier to becoming more sustainable. .

Nearly two-thirds of adults (65%) want advice on how to go green, but a quarter (26%) say they are overwhelmed by the advice available and would like to have contact information. more clearly.

For those already trying to be more eco-friendly, the most common steps taken include walking instead of driving, turning off lights when not in use, and recycling as much as possible.

Everyone also tries to turn off the lights when not in use


Paul Aiken / Digital First Media / Getty Images)

Cheryl Allen, head of sustainability at KITKAT, which commissioned the study, said: “We are often told that simple everyday actions will help save the planet – and yes, all of us. can make an important difference through their choices.

“However, our research shows that there are clear barriers standing in the way – such as lack of knowledge, information overload, or simply lack of time.

“There is clearly a desire to make these improvements. The hard part is breaking them down into smaller, practical steps that we can all build into our daily routine without having to think too much about it.”

According to research, even people who have tried to live more sustainably quickly fall back into the old way of life.

Selecting items based on carbon footprint (29%) or packaging’s recyclability (13%) is one of the hardest habits to stick to.

Three in ten also said they couldn’t get on a plane with a colder shower, while 17% said it was difficult to cut down on their meat consumption.

Just under a fifth (18%) admit that they have trouble keeping positive habits in the environment long enough to keep them engaged.

Research conducted through OnePoll shows that 8 out of 10 people feel guilty about the way they’ve treated the planet.

But 45% believe everyone can participate and make a real difference by being more eco-friendly.

It also appears a third believe their lack of knowledge stems from having too much advice and information to take in.

While six in ten admit that they do not always know what to do to achieve a more eco-friendly lifestyle.

And carrying a reusable bag for a lifetime to the supermarket is a good eco habit to build


Christopher Furlong / Getty Images)

This finding comes as KITKAT launches its “Farewell to the Big Things” campaign, which aims to make sustainability easier by revealing simple ways to be greener in the home.

Habits expert Dr Heather McKee, who is backing the campaign, said: “This study has found that people really feel overwhelmed when it comes to sustainability.

“One trick is to apply what is called “habit stacking” – building an eco-friendly swap or choice into, or above all, your other daily habits, until it become automatic for you.

“For example, many people tend to bring a reusable bag to the supermarket every week.

“So your “habit stack” could be to carry your waste soft plastics – like crisps, bread bags and candy wrappers – inside that reusable bag, so they can be recycled at the supermarket collection point.

“Or maybe you keep forgetting to bring your reusable cup when you go to your local coffee shop.

“Why not put it next to the things you always take on the way out the door, like your keys or wallet, or even in your coat pocket.

“Breaking down sustainable actions and organizing your habits like this means that over time, through repetition, they become ingrained in your daily or weekly routine.

“That way you don’t even have to think about them anymore, they’re not so overwhelming and start to become second nature.”

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Fry Electronics Team

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