Bruce Willis’ representatives have denied reports that the actor had sold his digital likeness to a deepfake company.
m March, the Die Hard Star’s family announced that he was “retiring” from acting after he was diagnosed with a cognitive disorder called aphasia.
Reports emerged last week claiming that Willis was the first Hollywood star to sell his rights to a deepfake company, allowing a “digital twin” to appear as him in future projects.
Deepfake technology makes it possible to digitally add an image of a person to a medium. The Telegraph reported that the US company Deepcake had bought the rights from Willis.
However, Willis’ representatives have now clearly refuted these claims The Hollywood Reporter that the 67-year-old “has no partnership or arrangement with this deepcake company.”
A Deepcake publicist confirmed that the rights to Willis’ digital likeness rights cannot be sold as they are his by default and that the company’s interest in the star was set up through its agents at CAA.
The company created its “digital twin” for an advertising campaign for a Russian phone company last year, but said any future use of the likeness would be left to Willis.
The Deepcake website has a quote said to be from Willis that reads, “I liked the precision of my character.
“It’s a great opportunity for me to go back in time. The neural network was trained on the content of Die Hard and Fifth Elementso my character resembles the pictures from back then.”
Earlier this year, Willis’ family revealed that he “had some health issues” that “affected his cognitive abilities.”
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Aphasia is a form of brain damage that affects language expression and understanding. It leaves sufferers unable to communicate effectively and is often the result of a stroke.
https://www.independent.ie/style/celebrity/celebrity-news/bruce-williss-reps-debunk-reports-actor-will-appear-in-films-as-a-deepfake-42041906.html Bruce Willis spokesman debunks reports that actors will appear in films as deepfakes