Bruce Willis was pulled out of retirement after selling the rights to a “digital twin” of himself

Bruce Willis is the first Hollywood star to have sold his rights to allow the creation of a “digital twin” of himself for use on screen.

The 67-year-old appeared in a phone commercial without ever being on set after his face was digitally mapped onto another actor’s using deepfake technology.

“I liked the precision with which my character turned out. It’s a mini-movie in my usual action-comedy genre,” Willis said in a statement on the website of US company Deepcake, which hosts a library of celebrity AI replicas.

“For me it’s a great opportunity to go back in time,” he added.

“With the advent of modern technology, I was able to communicate, work and take part in filming even on another continent.

“It’s a very new and interesting experience and I thank our entire team.”

While there have been warnings that deepfake technology could be used to spread political disinformation, in Hollywood it opens up the possibility that actors could star in films after their deaths. It also means that stars from bygone eras could be brought back to life on screen.

The technology has already been deployed in war of stars Spin-offs to recreate actors’ younger selves. Earlier this year, it was announced that Willis was “retiring” from acting after being diagnosed with aphasia, a condition that causes speech or speech difficulties.

According to the UK National Health Service, people with aphasia often have trouble reading, hearing, speaking or writing.

A statement from the Willis family earlier this year said: “We wanted to share that our beloved Bruce has been experiencing some health issues and has recently been diagnosed with aphasia which is affecting his cognitive abilities… as a result of this, and with much deliberation, Bruce is stepping down from the career that meant so much to him.

“This is a truly challenging time for our family and we are so grateful for your continued love, compassion and support.”

Willis has appeared in more than 70 films including the five part series Die Hard movies.

Telegraph Media Group Limited [2022] Bruce Willis was pulled out of retirement after selling the rights to a “digital twin” of himself

Fry Electronics Team

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