Ok-pop icons BTS have raised a formidable $3.6 million after teaming up with UNICEF to create a marketing campaign referred to as Love Myself.
The joint marketing campaign was launched practically 4 years in the past, and a press launch from UNICEF introduced the proceeds on Wednesday, celebrating its future.
Launched in November 2017, the Love Myself marketing campaign sends a robust anti-bullying message, selling self-love amongst kids and younger folks the world over.
BTS mirrored on the the explanation why they joined the marketing campaign: “We began LOVE MYSELF as a option to attain younger folks and assist enhance their lives and rights,” they stated. “Throughout the course of, we additionally strove to “LOVE MYSELF” ourselves, and we as a workforce and as people grew as effectively. We hope that many individuals felt how the love obtained from others can develop into the ability that enables them to like themselves.”
Along with the $3.6 million raised, the marketing campaign has additionally generated vital curiosity on-line, with nearly 5 million tweets mentioning the initiative, in addition to over 50 million engagements.
The marketing campaign additionally concerned an unique music video launched by BTS in July 2019, and devoted cubicles at convert venues with data on how people can forestall, and defend themselves from, bullying.
In September 2018, the band addressed the United Nations and did as soon as extra two weeks in the past on the 76th session of the UN Normal Meeting, the place the band confirmed that they’d obtained their Covid-19 vaccinations, an announcement which obtained reward from the UN.
BTS and their report label, BIGHIT Music, have renewed their dedication to the marketing campaign early this yr, and have pledged over $1 million to UNICEF, along with a portion of album gross sales and the proceeds from the sale of ‘Love Myself’ merchandise.
“We hope that the LOVE MYSELF message can proceed to serve to invigorate everybody’s lives,” BTS stated. “We might be honored if all seven of us can proceed this marketing campaign to return the superb love that we now have obtained, and provides folks the energy to return nearer to LOVE MYSELF. We hope to maintain doing what we’re doing and voice what we’re voicing, so we will help folks discover happiness and love.”
https://www.rollingstone.com/music/music-news/bts-anti-bullying-love-myself-campaign-raised-a-whopping-3-6-million-1238050/ | BTS, UNICEF Raised $3.6 Million From ‘Love Myself’ Marketing campaign