BWZ Media acquires London-based SaaS lead generation company Crozdesk

The acquisition further strengthens the Vancouver media company’s technology solutions and monetization capabilities

Today, the Vancouver-based media company Black and White Zebra (BWZ) announces the acquisition of a London, UK based SaaS lead generation company Crozdesk with its newly rebranded provider platform SoftwareSelect. Through the acquisition, BWZ acquires its lead generation technology for SaaS companies and enables them to provide even more comprehensive software recommendations to their users.

BWZ is the parent company for a number of major online publications aimed at keeping people informed the knowledge and tools they need to be successful in their jobs. BWZ achieves millions of unique pieces website visitors per month and generates millions of leads for SaaS companies like, ClickUp, and SmartSheet.

“Since launching over a decade ago, BWZ has helped millions of people and organizations compelling content This includes in-depth guides, training and member forums to help people succeed at work,” commented Ben Aston, Founder and CEO of BWZ.

“We are passionate Bringing people together with the right tools and technology and offering compelling content for ours readers, which is also highly optimized for our advertising partners. This acquisition transforms our company from a major media publisher into a progressive media technology company and we have a significant opportunity ahead of us.”

BWZ’s existing lead generation and training solutions partners include:, ClickUp, Smartsheet, Lyft, Siemens, Oracle and Adobe. The company is cash flow positive and continues to experience significant growth in both readership and new business partnerships.

“Combining the reach, scale and engaging content of BWZ with our digital lead generation solutions, used by more than 13,000 software vendors, makes this an exciting opportunity for both companies,” commented Nicholas Hopper, Founder and CEO by Crozdesk. “We are able to provide deep insights into how companies buy and provide our partners with invaluable data for sales, marketing and customer success.”

Crozdesk has run lead generation, PPC and intent data campaigns for over 500 software vendors in the last three years and uses artificial intelligence (AI) to rate more than 13,000 software Products in over 350 categories.

The company’s machine learning engines categorize and evaluates vendor products for platform-wide suitability and operates a network of dozens of online vendors Publishers across the software industry and expanding its reach through its intent data and lead generation Products. BWZ Media acquires London-based SaaS lead generation company Crozdesk

Fry Electronics Team

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