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ByteDance launches new music streaming service in China

TikTok parent company ByteDance has reportedly launched a new music streaming service in China called Qishui Yinyue.

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That’s loud south china morning mail, which reports that the app was launched last month.

ByeDance’s entry into the music streaming sector in China marks the arrival of a new challenger to music platforms operated by tech giants Tencent Holdings and NetEase.

This news follows reports in September 2021 that ByteDance plans to launch a new music streaming service in China in 2021.

According to the news agency 36 krthe music service was christened “Luna” internally and was called “Feilo” for the time being.

At the time, 36Kr reported, citing “multiple independent sources,” that the team behind Douyin, the Chinese version of TikTok, was overseeing the build of the new app.

SCMP goes on to report that ByteDance’s new app, Qishui Yinyue (which means “soda music” in Mandarin), “works similarly to Resso.”

ByteDance launched a music streaming service and Spotify rival called Resso in India in March 2020.

Qishui Yinyue’s catalog currently includes 10 million songs and is “built on ByteDance’s personalization algorithm,” according to the SCMP report.

The app is currently in beta and an invite code is required to use it.

SCMP notes that ByteDance’s expansion into the music streaming market in China follows the end of exclusive agreements between labels and music streaming services in China last year.

Tencent Holdings and its majority-owned music arm Tencent Music Entertainment ended all exclusivity deals with global labels in China after being hit with an exclusivity ban by China’s state market regulator (SAMR) in July.

“Soda Music is an app that builds on Douyin’s ongoing efforts in music.”

Douyin representative speaking to SMPC

In a statement to the South China Morning Post, a Douyin representative said, “Soda Music is an app that builds on Douyin’s ongoing music efforts.”

They added, “Douyin launched it as a standalone app to better serve our users as well as artists in the industry.”

music business worldwide

https://www.musicbusinessworldwide.com/bytedance-launches-new-music-streaming-service-in-china/ ByteDance launches new music streaming service in China

Fry Electronics Team

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