NEW Netflix rules announced on Tuesday mean users will be charged for sharing their passwords between households.
But is borrowing logins from the platform forbidden and how much more will those in cahoots pay? new plans?
Can you share a Netflix login?
Netflix has turned a blind eye to password sharing for years, but on Tuesday it revealed plans to crack down on the practice.
In an earnings call, the company claimed that an estimated 100 million households had broken its rules on the practice.
From the looks of things, all users with access to an account should be in the same household.
You can watch on multiple screens in this household, even on different screens at the same time.
However, If you share a password with someone who lives elsewhere, Netflix will not take action against you at this time.
Netflix CEO Reed Hastings said Tuesday, “When we were growing rapidly, it wasn’t a high priority to work on it [account sharing].
“Now we’re working super hard on it.”
Hastings said Netflix will start charging accounts an additional fee if they are deemed to be sharing a login between households.
When and how much will I be charged for sharing passwords?
It showed up last month that the streaming giant has already tested the additional fees in Chile, Costa Rica and Peru.
Users who share passwords have to shell out around £2.70/$2.70 on top of their monthly subscription fee.
During its first-quarter earnings call on Tuesday, Netflix said it would expand its test to other countries, including the United States, next year.
The tech titan stressed that it will continue testing the feature over the next 12 months before rolling it out more widely.
“Honestly, we’ve been working on this for about two years…just over a year ago we started with some light test launches that…influenced our thinking and helped us develop the mechanisms we’re using now,” he explained to Greg Peters , Netflix’s Chief Product Officer, on the conference call.
“We’ve just done the first major country tests, but it’s going to take a while to figure that out and find the right balance.”
How will the new system work?
Following the recent raid, bill payers can add sub-accounts for up to two viewers who live elsewhere.
Netflix said it needs to somehow contain the issue so it can keep investing in new TV shows and big-budget movies.
As part of this new move, the company has announced that subscribers can also transfer profiles to a new account or additional sub-account.
This means they can take their entire TV history, favorite shows and personalized recommendations with them.
“We recognize that people have many entertainment options, so we want to ensure that any new features are flexible and useful for members whose subscriptions fund all of our great TV shows and movies,” said Chengyi Long, Director of Product Innovation at Netflix .
“We will work to understand the benefits of these two features for members in these three countries before we make any changes anywhere else in the world.”
Why is Netflix cracking down on password sharing?
Netflix is looking for ways to boost its revenue after subscription numbers have skyrocketed during the Covid-19 lockdown.
However, rising subscription costs and increasing competition from Amazon Prime and Disney+ are taking their toll.
On Tuesday, Netflix announced that it had lost subscribers for the first time in a decade.
Netflix ended the first quarter of this year with 221.6 million subscribers, down slightly from the last quarter last year.
The company blamed the quarterly erosion on the suspension of its service in Russia due to the Moscow invasion of Ukraine.
The Silicon Valley technology company reported net income of $1.6 billion for the recently ended quarter, compared to $1.7 billion for the same period last year.
Netflix shares fell about 25 percent to $262 in aftermarket trading following the release of earnings results.
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https://www.thesun.ie/tech/8680250/can-share-netflix-login-new-rules-pay-more/ Can you share the Netflix login? How new rules could mean you pay MORE for the app