Christoph Freund: Chelsea want to appoint Red Bull Salzburg guru as new sporting director

Christoph Freund is expected to be appointed as Chelsea’s sporting director.

The administrator of Red Bull Salzburg is said to have agreed verbally on the role that new co-controlling owner Todd Boehly will assume on an interim basis this summer.

Freund is said to have impressed blues owners Boehly and Behdad Eghbali with his cleverness, bold ideas and passion.

New Chelsea manager Graham Potter is said to have been asked his opinion on Freund before owners Boehly and Eghbali move forward with a deal.

Potter is said to be ready to work with Freund, with Kyle Macaulay, the new Chelsea manager’s staff recruitment specialist, also heavily involved.

Freund has developed strong bonds with many RB Salzburg players and Chelsea’s new owners see this emotional commitment as a good complement to Potter’s coaching style.

The Blues could yet recruit a technical director to work alongside the new friend and Monaco’s Paul Mitchell remains a long-term target.

Chelsea’s players are believed to be encouraged by the speed at which Boehly and Eghbali are rebuilding the club’s off-field structure.

The Blues stars know Potter will need to maximize time on the pitch to shape his draft for Stamford Bridge and believe Freund’s anticipated arrival will allow the ex-Brighton boss to hone tactics and squad formation.

Co-owner Boehly will also be able to focus on his Chelsea presidency.

US magnates Boehly and Eghbali yearn for a clear structure in Chelsea’s redesign, in which all parties work in sync in regular, open dialogue.

Chelsea sacked Thomas Tuchel on Wednesday, September 7, in the morning after a sobering 1-0 Champions League defeat at Dinamo Zagreb.

Boehly and Eghbali felt their vision no longer aligned with that of Tuchel, who had guided the Blues to the 2021 Champions League title and 2022 Club World Cup crown.

Potter was confirmed as Tuchel’s replacement on September 8 in a snap shot by Blues bosses.

Chelsea’s new manager oversaw Wednesday’s 1-1 Champions League draw with Freund’s Salzburg at Stamford Bridge. Christoph Freund: Chelsea want to appoint Red Bull Salzburg guru as new sporting director

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