Coincidentally: Wario really wanted you to shop at TESCO in 2009

WarioWare DIY
Image: Nintendo

If you cast your mind back to the mid-2000s, you will recall that the WarioWare series had only just begun, with the release of WarioWare Inc.: Mega Microgame$! In 2003 he caused a sensation at GBA. The earlier titles in the series didn’t have much voice acting, and it wasn’t until 2018’s 3DS entry WarioWare Gold that we really started to hear the soft tones of Wario himself.

Well, it turns out that Charles Marinet himself completed a fairly extensive promotional effort for WarioWare DIY on the Nintendo DS almost a decade earlier in 2009. You may remember the ad itself if you’re based in the UK, but it essentially featured Wario’s voice describing the game itself before telling customers to go to TESCO, a very specific British supermarket chain. You can view the footage and accompanying voiceover work in the video below.

This information was verified by YouTuber Squishy Pixelz and shared with Gaming Reinvented. Squishy reached out to Mr Martinet himself via email and the famous voice actor confirmed it was indeed he who provided the voice for the TESCO commercial.

It seems strange that a major Nintendo character is promoting a third-party company, doesn’t it? It’s unlikely we’ll ever see Nintendo push its own web shops again, but this is a cool little throwback to simpler times nonetheless!

Let us know if you remember this particular ad. If you’re outside the UK and seeing it for the first time, share your thoughts! Coincidentally: Wario really wanted you to shop at TESCO in 2009

Fry Electronics Team

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