Connect everyone and everything intelligently – POLITICO

Alex Rogers, President of Global Affairs and Technology Licensing at Qualcomm

F. Qualcomm has been innovating wireless communications since 1985 through fundamental research and development. How has the company changed in recent years?

A Qualcomm was founded in 1985 with the aim of solving wireless communication problems that nobody had solved before. At the same time, we tried to imagine what people could do with these inventions and connections and how they could change our lives. Our engineers invented technologies that improved privacy and security, enabling app stores, mobile video, GPS navigation for cell phones, and more. Today, Qualcomm is undergoing an exciting transformation as our breakthrough innovations, enabled by 5G and artificial intelligence (AI), drive the connected smart edge.

We envision a world where all devices are far smarter and more connected, creating new industries and offering solutions to some of the world’s most pressing challenges. 5G can connect virtually anything to the cloud and, along with AI, will transform manufacturing, medicine, education, transportation, entertainment and more.

We’ve invented a number of different hardware and software technologies that significantly reduce power consumption, so you can have laptops always connected, or leak sensors on underground water pipes, or an AI in the device putting even more functionality at your fingertips—or factory floors and R&D anywhere centers – without having to send critical data to the cloud first.

Transforming how we innovate in recent years has been less about how we innovate and more about expanding our vision to include all areas of human endeavor that greater connectivity can help.

Q. What is Qualcomm’s outlook for Europe and the future of the region?

A The standardization of mobile technology began in Europe, and it continues to be an epicenter for technological research and development. Qualcomm is proud to be a long-standing partner of the European ecosystem and continues to expand our footprint across the continent.

Our European labs are integral to our global R&D efforts – from the state-of-the-art labs in Germany, France, Finland, Austria and Ireland (and soon Spain) working on 5G and technologies that will flow into 6G, semiconductor breakthroughs, advanced and virtual reality to our AI and machine learning R&D centers in the Netherlands and more.

These are all key components of the Digital Compass, which aims to achieve the EU’s digital goals to empower citizens and businesses.

Within the EU, there is much innovative thinking about how wireless technology, and in particular 5G, can give European companies and economies a competitive edge. Take the automotive industry, digital chassis and intelligent transport – we have been working closely with European car manufacturers for many years and together we are transforming the transport and automotive industry.

Q. Qualcomm is leading the way in 5G, which has been hailed as a revolutionary technology that will unlock dozens of applications. How can these innovations turn Europe into a digital powerhouse?

A 5G is not simply an iterative change. The higher data speeds, increased bandwidth and capacity, and ultra-low latency will have far-reaching implications for how people live, work, learn, and create. Qualcomm’s vision for 5G is a unifying connectivity fabric and platform for future innovations that extend the value of mobile networks to connect new industries and devices and enable new deployments.

Deploying 5G in urban and rural areas and empowering operators to add value through diverse use cases is a crucial part of Europe’s industrial strategy and will be an engine for the creation of new business models across the continent.

About Qualcomm

5G offers great potential to boost the global economy and support the environment by offering efficient solutions in areas such as transportation, public services, energy and agriculture. For example, it will enable the growth of truly smart cities with all the digital solutions that come with them.

Q. How do you see the role of 5G and Qualcomm in a more sustainable and green future?

A Our technologies are specially designed for sustainability. Our high-performance chipsets have always been energy efficient, and we’re committed to reducing power consumption by 10% each year in Qualcomm’s premium semiconductor platform.

We continue to push the boundaries of what is possible to contribute to environmental sustainability. As 5G permeates every industry, it will lead to efficiencies – enabling intelligent transportation and manufacturing processes, making smarter use of natural resources, optimizing energy use and ultimately reducing emissions.

We’re constantly looking for ways to conserve water, minimize energy use, lower emissions and reduce waste. We design energy efficiency in our plant infrastructure. Combined heat and power plants enable us to generate electricity for our site ourselves and at the same time use the waste heat efficiently to cool our buildings.

F. Qualcomm is at the forefront of semiconductor innovation. What does the EU need to successfully build a state-of-the-art, geopolitically balanced chip design and manufacturing industry?

A Semiconductors are the building blocks of digital transformation. We support the EU chip law and in particular the goal of increasing Europe’s market share in semiconductor production to 20% by 2030. We also support the target announced by the EU and the US to reach 50% of global production. Increasing capacity is essential to achieve production in leading, advanced and mature nodes.

International cooperation is the way forward. We must think collaboratively to build a geographically diverse supply chain, recognizing that no one company or region will be able to meet current and growing demands. We should also think holistically as production capacity, talent, R&D and industrial policy are all part of the ecosystem.

F. The EU-US Trade and Technology Council (TTC) is a platform charged with deepening transatlantic ties in areas such as semiconductors, 5G/6G, standardization and platform governance. In your opinion, how will the TTC support the EU and the US in dealing with future challenges?

A The Trade & Technology Council will not only tackle future transatlantic challenges more effectively, but also improve multilateral cooperation and advance strategic goals. The EU and US can promote global standardization by working together on key wireless technologies such as 5G and 6G. You can also support long-term R&D through joint research initiatives.

The TTC will serve as a compass for global efforts. By fostering international markets and helping to keep ecosystems and platforms open and competitive, the TTC will enable world regions to accelerate their digital and green transition. Connect everyone and everything intelligently – POLITICO

Fry Electronics Team

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