Country Music Association supports women to run new show – Billboard

As women continue to face multiple barriers to achieving executive leadership roles – including nearly three years of a global pandemic that led to women’s participation in the workforce fall to a 30-year low – The Country Music Association (CMA) has launched the Women Leaders Academy, a 16-week program that will provide leadership training and coaching to 12 high-potential female leaders. talent in the country music industry.

“Throughout my career, I have participated in a number of leadership development and mentoring programs, and I know how valuable those opportunities are to growth,” said the CMA CEO. mine”. Sarah Trahern in a statement. “I often encourage our senior leadership team, which I am proud to say is predominately women, to look for any opportunity to further develop their expertise, and this new program applies use the same approach but across the industry. It has always been in our hearts that our role at CMA is to keep our business strong, and as we continue to focus on expanding this category, the need to diversify leaders increases. So is our future. “

Selected based on recommendations and an initial assessment of interest, participants in the inaugural class of the Women’s Leadership Academy are Callie Cunningham Nobel (Red light management), Stevie Escoto (Girlilla Marketing), Lauren Funk (The Endurance Band), Chrissy’s lobby (Ryman Hotel), Kara Jackson (Spirit Music Publishing), Meredith Jones (CAA), Sloane Cavitt Logue (WME), Amanda Mitchell (Faris, Self & Moore, LLC), Megan Pekar (Loeb & Loeb LLP), Jessi Vaughn Stevenson (Warner Chappell Music), Samantha Thornton (G Major Management) and Kortney Toney (US Naxos).

Tiffany Kerns, The CMA Foundation’s executive director of industry relations and philanthropy, and the executive director of the CMA Foundation, lead the initiative. She speaks Billboards that the idea of ​​the Women Leaders Academy was born during CMA’s MICS (Music Industry COVID Support) initiative. For that program, Kerns oversaw the gathering of representatives from a number of organizations – including the Recording Academy, the National Independent Venue Association (NIVA), the Gospel Music Association (GMA). , International Entertainment Buyers Association (IEBA) and Music Biz – to discuss how each can be of assistance to those in the music industry. Kerns said the show was also inspired in part by her involvement with the American Express Women’s Music Leadership Academy in 2019.

“One of the things that continues to emerge is anxiety as women lose their positions, which they have fought for decades, but are also those who feel they need professional development,” says Kerns. subject”. “It has become clear that at least 40% [CMA membership base is independent]… They don’t have a human resources department or a future planning specialist on their team. If we can provide that resource outside of their day-to-day business, it will only make their business stronger. We’re constantly chatting with our CMA members, asking what they need, what they’re seeing, and what challenges they’re facing. We’ve heard women say, ‘I’m growing my network, but I want it bigger’ or ‘I want to know how I can be a better operator, not only for myself but also for the rest of us. for the future of business.’ When you get strong women together, changes happen.”

Cory Colton about Thinking Point Training and Diane Watson by Diane Watson Coaching, who leads much of the year-round professional development for the CMA’s more than 6,000 members, facilitating coaching throughout the program. One-on-one sessions are held with each participant to set personal goals, before all participants assemble on July 12 for the first of eight live and virtual group sessions. . “We asked questions to discover areas where participants wanted to be coached, whether it was management, strategic leadership, critical thinking or other areas,” says Kerns. .

In the future, the CMA-sponsored Women’s Leadership Academy will likely be held at least once a year. Kerns foresees the growth of the alumni network as the program continues, with each class contributing input into the development of subsequent classes.

More importantly, Kerns says that the Women Leaders Academy is part of a larger strategy that the CMA is initiating to address the many challenges facing the industry. Organization recently hired Mia McNeal as senior director, industry relations and inclusion, while it has also started working with DEI company The Diversity Movement. CMA also has community partnerships with organizations including mtheory and CMT’s Equal Access program, as well as Diversify Stage, Color Me Country, Safe Tracks, Conexion Americas, Metro Nashville Public Schools and Touring Career Workshop. It also invests in human capital through its university-based CMA EDU professional development program, as well as additional initiatives to be announced at a later date.

“We think about the role the CMA plays in our business,” says Kerns. “Trade associations must protect and in many ways develop the experts in our business, because if we invest in people through resources, the business will benefit.” benefit from it. As a trade association for country music, we felt that we were better positioned than anyone to provide that platform.” Country Music Association supports women to run new show – Billboard

Fry Electronics Team

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