Cracker Barrel’s post about its plant-based sausage ignites a comment culture war

Cracker Barrel accidentally got caught up in the culture wars.

The restaurant chain sparked a heated debate on its Facebook page on Monday after encouraging its customers to “discover new meat frontiers” with its plant-based sausage offering.

“Experience the out-of-this-world flavor of Impossible™ Sausage Made From Plants the next time you build your own breakfast,” Cracker Barrel wrote in his postwhich featured an image of eggs, hash browns and two patties with a toothpick that said “Impossible™” all in one.

Thousands of people have since commented on the post – sharing a mix of outrage, amusement at the outrage, and general thoughts on how the controversy reflects the state of the world. The comments have revealed a divide between customers across ideological and political lines.

Cracker Barrel Old Country Store's Impossible™ Sausage.
Cracker Barrel Old Country Store’s Impossible™ Sausage.Cracker Barrel Old Country Store via Facebook

“Oh no… the Cracker Barrel is WAKE UP!!!” wrote a Facebook commenter. “It really is the end times…”

“All the more reason to stop eating at Cracker Barrel,” wrote another commenter. “That’s not what Cracker Barrel should be about.”

Some who criticized the Impossible Sausage haters blasted them for their political leanings.

“Imagine being upset because a restaurant has a menu option. Relax Trumpers,” wrote one Facebook commenter.

The term “snowflake,” which Urban Dictionary defines as “a very sensitive person” or “someone who is easily hurt or offended by the statements or actions of others,” was used frequently (sometimes ironically) in commentaries.

Those who showed fewer political reactions simply shared their food preferences.

“I’m not a rabbit,” wrote one Facebook user. “I love meat!! Salad is as far as I will go.”

“Plant-based is the future!” wrote another person, adding a green heart emoji. “everyone stops eating carcasses and eats plants.”

When asked about the online outrage sparked by the Facebook post, a Cracker Barrel spokesperson told NBC News, “We appreciate the love our fans have for our all-day breakfast menu. At Cracker Barrel, we’re always looking for ways our guests experience breakfast, offering a choice to satisfy every taste – whether people want to stick with traditional favorites like bacon and sausage or are hungry for a new, nutritious, plant-based option like Impossible Sausages are.”

Meanwhile, some commenters had no opinion on the Cracker Barrel menu item itself, but had a lot to say about the fuss that was being made about it.

“This comment section is further evidence that we need to focus more on mental health in this country and get more people into therapy for anger issues,” wrote one Facebook user.

“I often wonder if Mark [Zuckerberg] imagined his little internet girl rating project would become a forum with thousands of old people yelling at Cracker Barrel for adding a menu item they didn’t want,” added another user, referring on the origins and founder of Facebook. Absolutely wild.”

As of early Thursday morning, the post had garnered more than 5,600 comments and more than 3,400 reactions, including likes, loves and “haha”. Cracker Barrel’s post about its plant-based sausage ignites a comment culture war

Fry Electronics Team

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