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Crypto.com will air a campaign in support of Ukraine during the Oscars

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Cryptocurrency exchange Crypto.com plans to use its advertising time during the 94th Academy Awards on Sunday to air a TV spot about Ukraine’s humanitarian crisis.

In an announcement on Wednesday, Crypto.com CEO Kris Marszalek stated called The exchange had partnered with the International Committee of the Red Cross (ICRC) to launch a campaign aimed at helping those suffering from war-torn conditions in Ukraine. The CEO did not specify what the campaign should be about, but the platform did permitted Donations in crypto, fiat and non-fungible token purchases to the Red Cross Red Crescent humanitarian network. The exchange will match up to $1 million in donations through March 31.

“The humanitarian crisis caused by the conflict in Ukraine continues to escalate and I believe it is our responsibility to support those in need,” Marszalek said. “During this tragedy, the entire cryptocurrency community has come together to show the world who we are, our values, and the meaning of what we are building.”

According to the ICRC, more than 3.6 million people have fled Ukraine on March 24, a month since Russian forces invaded the country. Reports from Ukraine indicate that millions of people are facing food and water shortages, lack of medical care due to the damage or destruction of many hospitals and displacement after being forced to leave the eastern parts of the country.

Many private companies allow donations of digital assets, including Bitcoin (Bitcoin) and ether (ETH) in support of the Ukrainians. In addition to the Ukrainian government accepting crypto donations directly through wallet addresses provided by the Ministry of Digital Transformation, the legislature has partnered with exchanges FTX and Kuna and staking platform Everstake Start a donation website on March 14th. Cointelegraph reported that on March 9thmany charities, aid organizations and government wallets had received around $108 million in crypto to help Ukraine.

Related: Every Bitcoin Helps: Crypto-Powered Aid to Ukraine

In addition to its efforts for Ukraine, Crypto.com announced on Tuesday that this would be one official sponsor of the 2022 FIFA World Cup in Qatar is scheduled to begin in November. The exchange has had a major marketing push in the last year, partnering with many sporting organizations including the Australia Football League, Formula 1 and the Ultimate Fighting Championship.