Customers could pay €100 more a year for a modest shopping basket when inflation bites

For a modest shopping basket, consumers now have to pay at least €100 more over the course of a year.

he Irish Independent has found that shopping baskets in Ireland’s major supermarkets have risen by €2-3 since the start of the year as people feel the effects of inflation.

We made a basic grocery store Aldi, Lidl, tescoSuperValu and Dunnes on January 29th, March 9th and April 13th.

We looked at the prices of bread, milk, butter, pasta, chicken breast, soft drinks, chips, cereal, eggs, tea bags, cheese, ham, yogurt, potatoes, bananas, toilet paper and apples.

For each shop we have stuck to the same brand for each item or closest possible product.

Prices have increased in all five shops since the end of January, with three out of five having a price increase of €2 or more. Over the past five weeks, Aldi, SuprValu and Dunnes have risen, while Lidl and Tesco have declined slightly.

However, all baskets are more expensive than at the end of January.

The biggest price increase can be seen at SuperValu. A basket with 17 items costs EUR 46.47 in January, EUR 48.69 in March and EUR 49.84 in April.

The basket we looked at in Dunnes went from €46.47 11 weeks ago to €48.69 six weeks ago and is now €49.84. A slightly smaller shop in Dunnes also showed a price difference of €2. The exact same basket of 15 items cost €39.89 in January and €42.05 a few days ago.

Aldi and Lidl were the cheapest supermarkets overall and both had between 1 and 2 euros price difference in the last 11 weeks.

The Aldi shopping cart with the 17 items was €33.62 in January, €32.91 in March and €35.25 in April.

The entire Lidl shop was cheaper this week compared to March, with the last basket costing €37.19 and the one before that €38.90.

Overall, however, there was a slight increase, as the shop cost €36.84 in January.

Similarly, Tesco’s April basket cost €43.76, which is €2 cheaper than the March basket (€45.78), but there has been an increase of €2.02 since January.

Although baskets at the last store varied slightly from brand to brand, Aldi was the cheapest and Dunnes the most expensive. The items that cost more are bread, chicken, cheese, bananas and, in some stores, milk.

Raw chicken is noticeably more expensive, especially at Lidl, where 500g breast is now €4.99 (previously €3.69).

His whole chickens are also significantly more expensive at a 1.9kg chicken now at €4.69 (was €3.49).

Brennan’s bread has also risen in price over the last 11 weeks – it was 15 cents higher at Aldi, 13 cents higher at Tesco, 12 cents higher at Dunnes and 10 cents higher at SuperValu.

Dermott Jewell, policy and advice adviser to the Consumers’ Association of Ireland, said the price increases were spotted by the Irish Independent had noticed were “quite an increase”.

“The consideration that there is an increase of any kind adds to all the pain. The reality is that food prices, like everything else, are rising at a relatively constant rate,” he said.

“That’s quite a step up, so you have to keep in mind that it carries all these messages that are out there, which means you have to do anything and everything you can for the expenses.

“But when it comes to food propagation, it’s quite a challenge because you have to buy food. You can only buy what you know and like and what suits you, and some people can’t change depending on their health. So if it’s gone up, it’s gone up, and that’s the difficulty.”

Mr Jewell said his advice to consumers is to look at the prices of products in different stores and buy generics whenever possible.

We also compared the prices of own brand and branded shopping in each supermarket.

In all branches, the purchase of own brands made the entire shop significantly cheaper where possible. Aldi’s own brand store was €10.34 cheaper than own brand, Lidl’s €15.10 cheaper, Tesco’s €14.20 cheaper, Dunnes’ €8.60 cheaper and SuperValu’s 11.92 € cheaper. Customers could pay €100 more a year for a modest shopping basket when inflation bites

Fry Electronics Team

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