Joining for the first time mania for NFTs Definitely a smart business. He produced the project “The Currency” with HENI, an art services business founded by Hage. They raised about $18 million from the initial sale and, according to Hage, are taking in an additional 5% of the proceeds from the NFT resale.
“I have about 2,000 people online constantly talking about ‘Currency’. Hirst said. “It trades all the time: It’s up and down, it’s worth one minute, and not the next.”
“It was like being in a cult, and I was the leader of the sect,” he added.
But Hirst’s lucrative fascination with floral paintings and financial value systems made him a very different artist from the provocateur who enchanted the art world in 1990 with “A thousand years“, A lens filled with breeding flies was placed over the head of a severed calf.
Ivor Braka, a London-based private collector and dealer, acquired Hirst’s motorized formaldehyde flake,”This little pig goes to the market, this piglet stays at home,” at Hirst’s first Gagosian show, 1996, for about $150,000. Not long after that, he sold the sculpture to Charles Saatchi, who brought it and “A Thousand Years” to the 1997 mark.”Feel“The London exhibition introduced Hirst to a wider audience.
“Damien was one of the most radical artists of postwar Britain, both as a sculptor and a thinker,” says Braka. But Hirst’s next strategy is that “making the maximum amount of money in the shortest time is not the biggest decision,” he added.
Under the guidance of the previous manager, the accountant Frank Dunphy, Hirst became a global brand. He negotiated bulk cuts from his showrooms, partnering with dealer White Cube in 2007 to bring diamond encrusted skull on the market for almost $100 million and then bypassed the showroom system the following year by sold 223 works in Sotheby’s $200 million auctionright at a time when the global financial system is about to collapse.
https://www.nytimes.com/2022/01/21/arts/design/damien-hirst-nft.html Damien Hirst’s Medium is the Art Market