Discount chain Dealz has revealed plans to rebrand several of its Irish stores in a new pilot.
The project envisages converting some existing outlets into new Pepco stores.
The Pepco brand is owned by Dealz parent company Pepco Group, headquartered in Warsaw, Poland. The Pepco Group also owns Poundland in the UK.
Six Dealz stores will be remodeled over the coming months, with a plan to open one store per week over five weeks.
The Dealz store at Omni Shopping Center in Santry will be the first to open on September 17, followed by the Newbridge store a week later.
According to a Dealz spokesperson, the Omni store is now closed for a full overhaul that will last two weeks, with the new store promising more choice and lower prices.
Other locations set to open as Pepco stores ahead of Christmas include stores in Galway, Finglas and Carrickmines.
Tallaght will open early next year.
The move to launch retail brand Pepco in Ireland follows a trial in Spain where the value retailer combined offerings from the group’s two brands, Dealz and Pepco.
This includes a full range of fashion, general merchandise and housewares.
Pepco stores will offer products at similar prices to existing Dealz offerings.
It is also anticipated that the new Pepco stores will offer more children’s clothing compared to existing Dealz stores.
“To get a trial up and running quickly, we will be converting existing Dealz stores to the Pepco brand in six locations. We’re excited to see how customers react to this well-established, fast-growing European brand, which is part of the Pepco group,” said a spokesman for Dealz Irish Independent.
“These Pepco stores will bring together clothing, general merchandise and FMCG items under one roof, with the same look and feel as a successful pilot in Spain,” added the spokesperson.
Dealz now has around 80 stores across Ireland and the first store opened in 2011.
Late last year the retailer opened its first Irish distribution center in Clonee, Co. Meath, creating 60 new jobs.
The group operates 3,795 stores in 15 European countries.
https://www.independent.ie/business/irish/dealz-to-rebrand-some-of-its-irish-outlets-as-pepco-stores-41954721.html Dealz wants to rebrand some of its Irish stores to Pepco stores