Despite the pandemic, the rise of Gru’ impresses with $ 300 million at the domestic box office

Minions: The Rise of Gru proved its appeal to families across the country after surpassing $300 million at the domestic box office approximately 25 days after its July 1 premiere.

Illumination Entertainment and Universal’s big-screen offering became the first animated image to surpass $300 million domestically during the COVID-19 pandemic, Deadline reported Tuesday.

The Rise of Gru also broke Frozen 2’s record for the same amount of time in November 2019. Recently, it’s 4% ahead of 2015’s “Minions,” which closed its run in the US with a record $336 million.

Even though the title is in its fourth weekend, it still managed to rake in $18 million. As of Monday, the film earned $2.75 million from 3,816 locations.

Considering its performance, Minions: The Rise of Gru could surpass Despicable Me 2, the franchise’s biggest release with a domestic record $368 million.

To date, only six films have managed to surpass $300 million in sales in the US and Canadian markets during the pandemic. In addition to Rise of Gru, the list includes Jurassic World Dominion ($366.1 million), The Batman ($369 million), Doctor Strange in the Multiverse of Madness ($411.3 million US dollars), Top Gun: Maverick ($637.3 million) and Spider-Man: No Way Home ($800 million).

Internationally, the new Minions movie has also done well, with Collider reporting that it has already raked in $600 million worldwide.

Part of The Rise of Gru’s success is credited to the fact that the film has the widest launch for any Illumination and Universal animation.

The animated image stars Steve Carell as the titular Gru. He is joined by a star cast including Julie Andrews, Taraji P. Henson, Lucy Lawless, Michelle Yeoh, Alan Arkin, Russell Brand, Pierre Coffin and Jean-Claude Van Damme.

According to the film’s official plot synopsis, it is set in the 1970s and follows a young Gru who devises a plan to join the supervillain supergroup Vicious 6. With the help of his minions, Gru builds his hideout and first weapons he can pull off his first mission. He then gets a chance to become the team’s newest recruit, but things don’t go his way.


The Minions franchise began with 2010's Despicable Me, which follows the story of goofy supervillain Gru
The Minions franchise began with 2010’s Despicable Me, which follows the story of goofy supervillain Gru
Photo: AFP / Robyn Beck

https://www.ibtimes.com.au/minions-rise-gru-impresses-300m-domestic-box-office-despite-pandemic-1834895?utm_source=Public&utm_medium=Feed&utm_campaign=Distribution Despite the pandemic, the rise of Gru’ impresses with $ 300 million at the domestic box office

Fry Electronics Team

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