DIABLO Immortal is scheduled to launch in China on July 25 after a delay of over a month.
The free mobile version of Diablo was originally scheduled to release on June 23, but a delay was announced days before the release date.
The publisher cited “content expansion” as justification, without naming a new publication date.
According to a report by Bloomberginsiders claim the delay was caused by a inflammatory post on social media.
The content of the post was not disclosed and has since been deleted.
However, it was apparently interpreted as criticism of Chinese President Xi Jinping.
The post was on Weibo, a microblogging site that can be seen as China’s answer to Twitter.
Twitter is banned nationwide due to China’s strict internet regulations.
Diablo Immortal’s Weibo account has been suspended, with a banner at the top claiming that the site “violates relevant laws and regulations.”
In response to the delay, Activision Blizzard has prioritized launches in other Asian markets.
While Malaysia, Indonesia, Hong Kong and Taiwan were originally scheduled to receive Diablo Immortal on July 8th, it has been pushed back to June 23rd.
This was the same date it was originally scheduled to be released in China.
China is one of the largest gaming markets in the world, spending an estimated $44 billion (£37 billion) on games every year.
Activision Blizzard was apparently keen to bring Diablo Immortal to this market, where the free-to-play business model is finding wider acceptance.
The game drew critical criticism in the West, where many consumers believed its microtransactions to be predatory.
The publisher has been accused of stifling progress by making items needed to level up your character extremely rare.
Many believe that in order to keep up with the competition, players are forced to buy these items from the store with real money.
Some have estimated that the cost of a full upgrade of your character could be as high as $550,000 (£440,000).
This goes far beyond the limitations of the most popular free-to-play games like Fortnite.
Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.
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https://www.thesun.ie/tech/9134125/diablo-immortal-launches-china/ Diablo Immortal launches in China after a critical social media post delayed the game