Diner paid £28 for cheap microwave lasagne thanks to a simple cutlery trick

In a quick TV test on Channel 4, two groups ate the same inexpensive microwaved meal but had a completely different experience and paid startlingly different amounts.

The second group ate food with heavy plates and cutlery
The second group ate food with heavy plates and cutlery

People are willing to fork out a total of £28 over the asking price of a 69p ready meal thanks to some clever tricks.

The latest episode of Food Unwrapped has explored factors other than taste that make food seem better than it really is.

Armed with the cheapest lasagne ready meal they could find, they gave it to Joseph Usef, who worked with scientists and some of the best restaurants in the country to explore the “multi-sensory” elements. of eating.

In a quick TV test, they had two groups experience the same inexpensive microwaved meal.

“We’re going to try and enhance the taste experience with a number of different sensory tips and tricks,” says Joseph.

The first group ate pre-made lasagne in cheap packaging


Channel number 4)

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Although eight people in the experiment were given the same meal, they did not have the same experience.

The first group sat at an empty table with their meals in cheap plastic containers.

Those who tasted it were less than impressed with one who said, “The cheese doesn’t have any flavor. It’s a bit rubbery.”

Another said: “It’s a bit mushy for me.”

And another diner added: “It’s just OK.”

The first group was not impressed with the lasagne 69p


Channel number 4)

The first group of four diners were asked to write down what they would pay for the experience.

Surprisingly people said they would pay around £3 for the meal, well above the asking price.

All in all, they will have to pay £6.62 above the odds for the dish.

But the second group was seated at a table with dinner napkins, cutlery, expensive wine glasses and expensive crockery.

According to research, heavier cutlery makes people more inclined to pay for a meal, and white dinnerware suggests form.

The second group was more impressed with the lasagne thanks to the classical music and the decorated table


Channel number 4)

Additionally, classical music is played while people eat because of a phenomenon called “negative seasoning,” a theory that holds that what you’re listening to affects the flavor of the food you’re eating.

Comments from the second group could not be more different.

One participant said: “Very good. Very tomato.”

Another said: “It’s delicious.”

And another added: “It tastes better than your average.”

But one diner, seemingly unimpressed, said: “I ate better. Won’t lie.”

Overall, the average price people would pay for lasagne was significantly higher with someone saying they would pay £14.50 for their meal.

In total, the second group will have to pay £28 off the base price.

Viewers are advised to take the restaurant experience home with them and not watch TV while they are eating as that could make the ingredients tastier.

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https://www.mirror.co.uk/tv/tv-news/diners-paid-28-cheap-microwave-26861299 Diner paid £28 for cheap microwave lasagne thanks to a simple cutlery trick

Fry Electronics Team

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