DISNEY+ has said it will launch its cheapest plan later this year – but there’s a catch.
The streaming service announced on Friday that subscribers to the new payment tier will have to watch ads as part of their viewing experience.
These could come in the form of pre-roll ads similar to those on YouTube or commercials running in the middle of shows and movies.
Disney hasn’t revealed the price or launch date of the new tier.
It will cost less than the platform’s current cheapest plan, which charges customers £8/$8 per month.
In a press release, Disney said it will be launching the ad-supported tier for the first time in the US in late 2022.
The company plans to expand internationally over the next year.
Adding a cheaper option is one way for Disney to get more people trying out its popular streaming platform.
The company said the new tier is a “building block” toward its goal of reaching 230 million subscribers worldwide by mid-2024.
At the end of 2021, Disney+ had 130 million paying customers.
Launched in 2019, the service has proven extremely popular thanks to its outstanding selection of shows and movies.
Subscribers get exclusive access to content from the Star Wars and Marvel franchises, as well as the entire Pixar and Disney catalogs.
Competing platforms Netflix and Amazon Prime don’t have cheaper, ad-supported tiers available.
However, the launch of Disney’s new plan could force a change of heart across the board.
“Expanding access to Disney+ to a wider audience at a lower price is a win for everyone – consumers, advertisers and our storytellers,” said Kareem Daniel of Disney.
“More consumers will be able to access our amazing content. Advertisers can reach a wider audience and our storytellers will be able to share their incredible work with more fans and families.”
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https://www.thesun.ie/tech/8456994/disney-new-cheaper-tier-theres-catch/ Disney+ announces a new, CHEAPER tier – but there’s a catch