Let’s not forget that Netflix had a huge head start in the competition, taking the lead in game streaming and forcing Hollywood to reshape itself in their image. Netflix is the reason the media scene looks like it, and that’s why it’s outgrown most of the competition – save Disney. It also means that Netflix has had years to slowly but surely raise prices, maximizing revenue from that large subscriber base.
Disney+, meanwhile, enters the market with a hefty $6.99 price tag. That makes it a low-risk thing for most consumers. Plus, the Disney Bundle — which includes Disney+, Hulu, and ESPN+ with discounts — has become particularly popular, driving growth for all three services. Disney played a low-cost game to attract subscribers early on. Let’s also not forget that Disney+ isn’t even three years old, which means it has already surpassed Netflix in terms of overall subscribers in a very short period of time.
All of this means that Disney still has plenty of time to grow revenue among the 221.1 million subscribers it currently has. So a price hike will come later this year when the ad-supported version of Disney+ launches. So yes, Disney is making less revenue right now, but all of this seems to be part of the plan.
https://www.slashfilm.com/961203/disney-now-has-more-streaming-subscribers-than-netflix-but-makes-less-money-from-them/ Disney now has more streaming subscribers than Netflix, but makes less money from them