The battle for the hearts, minds, and money of global streaming audiences has been dramatic. As of today, Disney+ is the largest streaming service in the world, having surpassed Netflix in terms of subscribers.
The development will come as a surprise, as the streamer attracted 14.4 million new customers, many of them outside the US, in the first quarter of 2022.
Disney+ currently has 221.1 million subscribers worldwide, compared to Netflix’s 220.67 million. It’s a small difference on paper, maybe, but a hugely important difference for the future of both.
It comes at a time when Netflix is going through a crisis. That’s leaking subscribers, laying off employees, cutting budgets, and unplugging big projects.
All streaming services have attracted new subscribers during the Covid-19 lockdown, when people needed something to keep them entertained.
The expectation is that once the restrictions are lifted and we are no longer subject to detention, the numbers will drop. They have. But not for Disney+, which has seen traffic move in the opposite direction.
From the moment Disney entered the streaming market, it was clear that this would be a major threat to Netflix, simply because of the sheer volume and variety of content at its disposal.
As well as a huge library of its own movies and TV shows, stretching from the very first short about Mickey Mouse, it owns Lucasfilm (and therefore everything. Star Wars), Marvel, Pixar, National Geographic, 20th Century Fox (The Simpsons) and the US streaming service Hulu.
But if someone thinks that Disney+ will only be about family cartoons, musical universe movies, and superhero comics, they’re wrong.
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Its Star section, which includes movies and series aimed at adult audiences, has brought us some great TV shows, including Dopesick, Under the Banner of Heaven and irresistible There are only murders in the building.
By contrast, Netflix seems to have lost its way. It’s definitely lost a lot of the things that drew early subscribers like me to it in the first place: the promise of creative, fun, suitable adult original dramas to be had. time and space to grow their audience, rather than being canceled after simply because they failed to attract tens of millions of views in the first 48 hours.
But Netflix has become known for doing things it said it wouldn’t do. If a series isn’t an instant hit, it most likely won’t survive a single season.
As Netflix branched out into producing its own series, instead of just bringing in movies from other broadcasters, its mainstream TV series was Dealer. Now it’s Stranger Things. The success of the series – which is now too bloated for its benefits – has led to the company launching a series of sci-fi and fantasy sagas, always based on adult novels or stories. paintings for young people.
You’ll still find plenty of good quality TV series on Netflix set in the real world, but it’s becoming increasingly difficult to find them among the funerals of wizards, warriors, witches, goblins, trolls, and any other creature. any other supernatural objects you are encountering .
The obsession with creating series that appear to target teens and aging fanboys isn’t the only misstep Netflix has made.
There is also expansion, if you can describe it as such, into reality television, cooking shows, dating shows, game shows, and property porn.
When I opened Netflix earlier, the pick of the day, which the company’s algorithm somehow concluded was the ideal viewing for me, was some asset makeup crap called Instant dream house.
Honestly, I don’t pay much for Netflix to watch the same crap that I can get for free on some obscure lifestyle channel buried deep in my TV EPG.
And speaking of good money, a standard Netflix plan currently costs €14.99 a month, while Disney+ is €8.99. That’s a surprising difference, given what both platforms are offering.
The Mouse House isn’t Netflix’s only worry. After a slow start, Apple TV+ is churning out some great material, including two of my personal favorites this year, Slow horse and Black bird.
Next month, Amazon Prime revealed Lord of the Rings prequel Rings of Powerthe most expensive TV series of all time and one that inevitably leads to new subscriptions from Tolkien County.
Things are hot for Netflix right now. By next summer, they could be even more sticky.
https://www.independent.ie/entertainment/television/tv-news/disney-has-surpassed-netflix-for-subscribers-how-did-they-do-it-and-how-do-the-streaming-giants-compare-41905898.html Disney Plus vs Netflix: How does Disney outshine its competition and how do the streaming giants compare?