Disney takes visitors to a galaxy Far, Far Away

Galactic Starcruiser will have its grand opening on Tuesday. March, April and most of June are sold out.

Trowbridge said Disney began working on the starcruiser project about six years ago, as part of its design for Galaxy’s Edge, a $1 billion “Star Wars” addition to the Hollywood theme park Disney World Studios. Galaxy’s Edge is about mass entertainment, while starcruiser is conceived for intimacy.

“We don’t want it to be so big that people lose the sense of ‘they see me’,” said Mr Trowbridge.

At the time, the hospitality and retail industries were repositioning themselves towards millennial consumers. Staying in a hotel? Shopping in a store? Strange. Increasingly, creating “immersive experiences” is the ticket to the degree of relevance and experience that intertwines the real and virtual worlds as possible. Interactive theater is also becoming trendy, with “No more sleep“In New York is a prime example. (Audience members construct their own stories by entering different rooms and choosing, over the course of a few hours, which characters to follow and when.)

But this is an unfamiliar platform for Disney, which doesn’t like to leave anything to chance. In fact, the company has spent decades perfecting the opposite.

Of course, Disney parks always immerse visitors in a story, whether it’s taking them to Cinderella’s castle or the pirate-infested Caribbean. But most Disney rides are passive experiences. You sit and something happens. Younger guests now expect more: They want to get in on the action and even influence the outcome.

Galactic Starcruiser brings you immersion to the extreme. If guests arrive at the minute they are allowed to and stay until checkout, they have 45 hours in a game. Disney has always referred to its employees as members, but those hired to staff the hotel go a step further – all of them, including the director, are space residents “Wars Between the Worlds”. why”, who always keep their personality when you ask questions.

“If you want a drink from your home world, please ask,” says the drink menu inside the ship’s Sublight Lounge. The hair dryer in the room was labeled “heat blower”. The dinner set-up includes giant pairs of tweezers known as “galactic tongs”. Press a button in your cabin and a logistics droid, the D3-O9, appears on the video screen to chat, with dialogue changing depending on your response.

https://www.nytimes.com/2022/02/25/business/disney-star-wars-galactic-starcruiser.html Disney takes visitors to a galaxy Far, Far Away

Fry Electronics Team

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