Do you bring your pet or do you take your bike to bed? Japan’s new hotels cater to special interests

Hotels that cater to guests’ preferences and interests, such as pets, cycling, movies or books, have appeared in Tokyo one after another.

Companies are scrambling to differentiate themselves from their competitors with original ideas, hoping to improve a declining workload amid the coronavirus pandemic.

A hotel called inumo Shibakoen, which opened in Tokyo’s Minato Ward in February, has an 80-square-meter basement dog park area, complete with muted color walls and a soft, comfortable floor.

The hotel also has a grooming salon and kennel.

Inumo has 70 guest rooms. The price per night is about 50,000 yen (€340), including an “accommodation fee” for the guest’s dog. Up to two dogs can stay in one room.

Hotels with a large dog park in central Tokyo are rare, and an inumo spokesman said the number of guests is growing through word of mouth.

“I enjoyed walking around Tokyo Tower in the mornings,” said a 59-year-old office worker from Hachioji, Tokyo, who stayed at the hotel.

Hotel occupancy plummeted during the pandemic. According to the Japan Tourism Agency, a total of 317.77 million people stayed in hotels or inns in 2021, half the number in the year before the pandemic.

Under these circumstances, a hotel specializing in the interests of guests emerged.


BEB5 Tsuchiura. Photo:

In 2020, Hoshino Resorts Inc. opened BEB5 Tsuchiura, a cyclist-focused resort in Tsuchiura, Ibaraki Prefecture.

The resort is directly connected to JR Tsuchiura Train Station, offering convenient access to nearby areas. Guests of BEB5 can enjoy popular bike trails such as Mount Tsukuba and Kasumigaura. You can also bring your bike in your room and even share the bed in sheets made of special materials.

The price for a room with two people starts at 13,000 yen / €88 per night.

Theater 1 in Hinohara Village in Tokyo is a type of home theater where guests can stay overnight. Surrounded by the lush nature of the mountains, visitors can watch movies on a large 100-inch screen in a well-appointed cabin. The facilities, with their unique features, are limited to one group per day.

Last December, Tokyo-based business hotel chain Solare Hotels & Resorts opened Lamp Light Books Hotel Fukuoka, a hotel with its own 24-hour bookstore in Fukuoka City.

Guests can borrow or buy any book they like from around 4,000 books and read them in their room. This is the company’s third bookstore hotel, which has also opened facilities in Nagoya and Sapporo.

“Hotels that cater to guests’ interests and preferences are more likely to satisfy them,” said Fumiko Watanabe, an associate senior researcher at the NLI Research Institute, who is well versed in the hotel industry.

This type of hotel is expected to attract foreign visitors looking for a unique experience after Covid-19 border control measures were eased significantly.

©Washington Post Do you bring your pet or do you take your bike to bed? Japan’s new hotels cater to special interests

Fry Electronics Team

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