Entertainment

Dragons’ Den hopeful, who turned down £30k from Peter Jones now has a £10m business empire and home SIX

DRAGONS Den entrepreneur Chika Russell bravely turned down a £30,000 investment from the scheme’s wealthiest businessman in 2015.

And seven years later, it’s safe to say it was successful as her Chika’s Foods business empire received a massive £9.8 million investment in her most successful 12 months to date. .

Chika Russell's fast food company is hugely successful

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Chika Russell’s fast food company is hugely successful
She turned down investment from Dragons'Den star Peter Jones

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She turned down investment from Dragons ‘Den star Peter Jones

Talking to This is money “As a result, I started paying myself for the first time since I started the company seven years ago,” she says.

“Less than 10% of private capital goes to women entrepreneurs – and less than 1% goes to women like me, who are black, Asian and other minorities.

“So it’s a big deal to secure such an important investment.”

Nigeria-born Chika donates 1p from every sale of her products to World Vision Foundation in an effort to give girls in Africa an education.

Her pitch to the Dragons went exactly as planned with everyone wanting to work with her.

She initially said yes to Peter Jones’ cash in exchange for a 25% stake in her African-inspired fast food company, before changing her mind behind the scenes and deciding to go for a ride. me.

The astute businesswoman also owns six properties, one of which is the eight-bedroom house in Notting Hill, where she lives with her husband.

The expensive property, which she bought for ‘millions of dollars’ six years ago, took three years to renovate and Chika believes the piece has added several million to its value.

By her early 20s, Chika had saved up a fortune of £140,000 as a hairdresser. Charged high, she can make up to £2,000 in a weekend and she makes every penny.

Before the 2008 financial crisis, Chika used her savings to buy a three-bedroom house in Norbury for £249,000, a two-bed flat in Clapham for £229,000 and a four-bed house in London. Mitcham for £349,000.

And as with her asset portfolio, she also invests in tech and crypto companies and has been rewarded with massive growth.

Chika on Dragons'Den 2015

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Chika on Dragons ‘Den 2015

https://www.thesun.ie/tv/8227673/dragons-den-hopeful-rejected-peter-jones-business-empire/ Dragons’ Den hopeful, who turned down £30k from Peter Jones now has a £10m business empire and home SIX

Fry Electronics Team

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