Dragons’ Den star Steven Bartlett has been yelled at for breaking BBC advertising rules with accessories on the show

Steven Bartlett is the youngest investor to appear on the BBC’s hit business show Dragons’ Den and says he watched the series as a 12-year-old boy growing up in Plymouth.

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Loose Women: Steven Bartlett Apply to Dragons ‘Den

Dragons’ Den star Steven Bartlett is said to have been scolded by the BBC for breaking the broadcaster’s strict sponsorship rules by wearing a certain brand of jewelry during the hit show business.

The 29-year-old surreptitiously plugged into a Craftd jeweler as part of a show, which was banned by Beeb, and took to his social media to showcase a variety of items, including necklaces.

The clip of the businessman has now been deleted and he has been banned from wearing items from the jeweler in future Dragons’ Den episodes if his contract is renewed.

BBC says Sun : “We have clear guidelines for the commercial activities of talent when working with us. Steven was reminded of the principles. ”

Meanwhile, podcaster of Diary Of A CEO asserted: “This is a real oversight on my part. The posts have now been taken down. I’ll make sure I’m clear on what activity is likely to happen.”

He said that after wearing the jewelry, he approached Craftd, and the company later agreed to sponsor his hit podcast.

Serious ballroom judge Craig Revel Horwood also found himself in hot water when he used the serious catchphrase “Fab-u-lous” in an advertisement.

This comes after the latest Dragon on the BBC’s hit show business said he applied for pitch on the show a decade ago, but has never received a response.

The 29-year-old, who is the youngest investor ever to appear on the show, said he watched the long-running show when he was 12 growing up in Plymouth.

During an appearance on ITV’s Loose Women, he told panelists that he often pauses his TV show to “pretend” he’s the Sixth Dragon in the poll.

He said: “I actually applied for Dragons’ Den when I was 18.

“I never received a response, but someone found it in my diary when it was uploaded online and I was announced as a Ten-Year-Old Dragon a week after I applied. So it was like a really crazy experience.”

Steven added: “I don’t know if you guys believe in manifestation, but I actually sent a message to all of my team and said, I want to do Dragons ‘Den and then 60 days later. since I received an email from the BBC inviting me to meet. “

This Botswana-born entrepreneur founded his own company from his bedroom, a marketing company called Social Chain, and became a millionaire at the age of 23.