Dublin Airport has fallen more than 90 places in the list of brands that Irish people feel emotionally connected to – from within the top 10 to outside the top 100, a RED C report has found.
The survey company’s Brand Reaction Index found Dublin Airport’s brand suffered from the chaos felt by passengers as travel resumed after lockdown.
This while Shannon Airport (37th) and Cork Airport (58th) have maintained or increased their emotional connection to the public compared to the last report in 2019.
RED C said Dublin Airport “is having to bear the brunt of a post-Covid-19 world of pent-up demand, staff shortages and increasing regulatory requirements”. Their decline has been exacerbated by “immense challenges as the holiday season begins”.
Cadbury’s Dairy Milk ranked first in the index, while Tayto was the second-highest-scoring brand based on emotional connection with customers.
This is despite the fact that neither is an Irish owned company. In fact, state-owned An Post is the only Irish company in the top 10.
An Post finished third, while Lidl, Kellogg’s, Magnum and Aldi all finished in the top seven.
Samsung, Twix, Tesco and McVitie round out the top ten brands.
Mastercard and Visa have been the big climbers over the past three years, both expanding their connection with the public, which according to RED C’s Ciara Reilly is due to “the rise in contactless habits during COVID-19, bringing greater convenience to customers and retailers how”.
The GAA also made a big uptick in the hearts of Irish consumers, climbing into the top 20 while the IRFU rating fell slightly. The FAI remained outside the top 100, as did national broadcaster RTÉ and Ryanair.
Other notable entrants included Guinness (26th), Dunnes Stores (20th), Netflix (23rd), Centra (34th), Just Eat (37th) and Bulmers (66th).
https://www.independent.ie/news/dublin-airport-nose-dives-out-of-top-100-brands-irish-people-feel-connected-to-after-summer-travel-chaos-dairy-milk-clinches-top-spot-42046294.html Dublin Airport dips into top 100 brands Irish people associate with after summer travel chaos, with Dairy Milk securing top spot