Dublin mum with timeless children’s clothing store: ‘Hand me downs are come back in fashion’

A Dublin mum who runs a shop selling timeless children’s clothing believes that “intermediate products are coming back into fashion”.

mum of two, ine McGuirk got the idea to start her business back in 2017 when her firstborn, Annabel, started walking.

She was looking for a stylish pair of shoes for her daughter before a wedding and struggled to find the perfect pair.

She couldn’t find what she was looking for but thought there was a niche in the market for ‘timeless, classic’ baby shoes in Ireland.

Aine told the Irish Independent: “My little girl Annabel was taking her first steps and like any new mum I wanted her to have an outfit and matching shoes that were super comfortable, stylish and sophisticated.

“The very first pair of shoes I designed was called Annabel, they were baby pink and I kept them in their keepsake box.”

The success of the Annabel shoes led to Aine launching clothing collections that include dresses, matching bows, matching hats and more. Everything is bespoke and designed in Ireland, with items ethically made by a family business in Portugal.

With Christmas and a festive season free of Covid restrictions, there can be more parties and celebrations – and rather than buying multiple outfits for each occasion, Aine recommends investing that money in a good outfit that can be used over and over again.

“My children wear their good dress to Christmas, birthday parties and weddings. The dresses are timeless and never up-to-date,” said Aine.

“I think it’s so important to put a little extra effort into family gatherings. When children are older, they probably won’t get dressed. I love having two little girls and dressing them, I’m lucky.

“I have a real passion for classic, timeless design so I hope when my daughters Annabel and Robin look back they will love their outfits. That’s the Dainty Bear ethos.

“Our items are made to be treasured and passed on for years to come. People pass on the clothes and the baby grows, even the shoes. The quality is good and they are not just a purchase for a baby. You can pass them on.

“Hand-me-downs are coming back into fashion. People are becoming very conscious of sustainability, shopping smaller and smarter. You may think twice about buying multiple items and buy a good one or two instead. When you buy Dainty Bear, you buy quality.”

Dainty Bear is launching its biggest Christmas collection yet on Thursday 3rd November.

https://www.independent.ie/regionals/dublin/dublin-news/hand-me-downs-are-coming-back-in-fashion-says-dublin-mum-with-timeless-childrens-clothing-business-42113429.html Dublin mum with timeless children’s clothing store: ‘Hand me downs are come back in fashion’

Fry Electronics Team

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