EA is reportedly seeking a sale or merger

Microsoft’s recent acquisitions of video game companies like Bethesda and Activision Blizzard have sent the entire industry into turmoil – companies like Sony whipped out their wallets to acquire Halo and Destiny developer Bungie.

Now, in the latest development, a report from news website Puck reveals that EA is actively pursuing a sale or merger with an even larger company. According to the report (via Kotaku), the Battlefield and FIFA maker has reportedly already been in talks with companies like Disney, Apple, and Amazon.

There have also apparently been negotiations with NBCUniversal about a possible merger, but the two parties couldn’t come to an agreement. Both parties declined to comment, and EA said it has not responded to rumors and speculation.

Comcast CEO Brian Roberts reportedly proposed the merger, and if it had gone through, Roberts would have retained control, with current EA CEO Andrew Wilson leading the new mega-business.

EA has reportedly been “persistently pursuing a sale” and is only more eager after Microsoft sealed the deal with Activision Blizzard. It would also welcome an arrangement that sees Wilson as chief executive. And while it’s believed no deals are currently in the works, it’s reportedly still interested in making an acquisition or merger.

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