Two takes on the Membership C—one in black, the opposite in white—will characteristic “Eames” textual content the place the Reebok brand normally sits and an insole with a geometrical print referencing the colours seen on the well-known Eames Home. (A particular version options the “Eames” textual content coloured in with the assorted shades from the famend home—however these had been solely obtainable by a “friends & family” release.) The opposite sneakers will give attention to Ray Eames’ work as a visible artist, together with her work and textile patterns. The primary sneakers can be obtainable completely by way of Eames Workplace and Reebok on October 15 earlier than rolling out by way of choose retailers within the following weeks.
When the Eames sneakers first made the rounds on the Web, the response was break up between the open-minded people who cherished them and purists who blanched at seeing the Eames title on an athletic sneaker. The apply of pulling late designers into business tasks can simply as typically go flawed as it may proper.
However whereas the Eameses are remembered for molded plywood, they’re additionally remembered for the best way they strove to democratize modernism—at all times eager to positively influence as many lives as potential by clever design. If the Eames Workplace is to honor that legacy and make sure the duo’s philosophy lives on with as many individuals as potential, then—at the moment—utilizing a sneaker as a megaphone is a surefire solution to seize the eye of a youthful era. Plus, in relation to choosing a sneaker that feels at house throughout the world of Eames, the timeless and matter-of-fact Reebok Membership C is maybe simply the one for the duty.
https://www.gq.com/story/eames-reebok-collab | Eames x Reebok: The First-Ever Eames Sneaker Assortment Has Arrived