On Saturday night, the embattled tech CEO announced his plans to remove the site’s iconic blue bird logo and rebrand the platform with a new logo under the x.com domain.
“And soon we will say goodbye to the Twitter brand and gradually to all birds” Musk tweeted.
He rolled out the rebranding in real-time, telling his followers, “If a good enough X logo comes out tonight, we’ll release it globally tomorrow.”
Hours later, Musk revealed a glowing X graphics in a video describing the design as partly Art Deco-inspired. He also said that tweets are referred to as “X” and followers as “viewers,” similar to YouTube and TikTok.
The CEO points to his longstanding love for X posted a photo of himself at the launch of the Tesla Model X in 2012.
“I’m not sure what subtle hints it gave, but I like the letter X,” he wrote, while in the photo he crossed his arms “X-Men” style.
Another hint? He and singer Grimes name their son X Æ A-XII with “X”.
The Twitter bird has been around since the site’s inception in 2006. Co-founder Biz Stone said he named the bird Larry T. Bird in honor of NBA legend Larry Bird.