Elon Musk suggests that Apple has threatened to remove Twitter from the App Store and has mostly stopped advertising

Elon Musk has said that Apple has scaled back its advertising on Twitter and even threatened to withhold the social network from its App Store, suggesting a fight is brewing between the two companies.

Apple has mostly stopped advertising on Twitter,” Musk tweeted Monday. “Do you hate freedom of speech in America?” He then reposted, adding to Apple CEO Tim Cook’s Twitter account: “What’s going on here?”

A few minutes later, he claimed that Apple could boot Twitter from its app store, “but won’t tell us why.”

A decision by Apple to withdraw Twitter ads would be a major blow to the social network. According to two people familiar with the matter, the iPhone maker has consistently been one of the top advertisers on Twitter, which had an entire team of employees dedicated to maintaining the relationship.

Apple, based in Cupertino, California, did not immediately respond to a request for comment. Despite Musk’s tweet, Twitter users on Monday said they continue to see Apple ads in their feeds.

A number of large companies have paused their ads on Twitter since Musk acquired the company for $44 billion last month. The exodus included General Mills and Pfizer, and the billionaire acknowledged the defectors had resulted in a “massive drop” in revenue. Since the acquisition, he has eliminated thousands of jobs from Twitter, raising concerns that the platform will not be able to combat hate speech and misinformation. A new approach to account verification also opened the door for trolls posing as big brands, as well as Musk himself.

Twitter’s relationship with Apple is particularly important given that the tech giant’s app store is one of the main ways people get onto the social network. Phil Schiller, the longtime Apple executive who oversees the App Store, deleted his Twitter account after Musk restored the account of former President Donald Trump, who left the platform after the Jan. 6, 2021 attack on the US Capitol had been booted .

Cook has continued to use Twitter personally since Musk’s acquisition. He posted a Thanksgiving message last week wishing everyone a happy day.

Musk previously tweeted that when Twitter is removed from Apple and Google’s app stores, he will make an alternative phone that can work with the platform. The richest person in the world who also runs Tesla. and SpaceX, has said his mission at Twitter is to maximize freedom of speech. He frequently uses his personal account, which has more than 119 million followers, to criticize perceived opponents and the mainstream media.

Musk has previously said that Apple charges exorbitant fees for in-app purchases, and he renewed that line of attack Monday. He posted a meme that suggested he’d rather “go to war” than pay the company’s 30 percent commission.

The meme signals that Musk may consider going down the Epic Games route and bypassing Apple’s fees. When Epic made such a move, Apple removed the hit game Fortnite, sparking a multi-year lawsuit.

In another tweet, Musk suggested that Apple had made demands on Twitter’s content moderation. He also released a yes-no poll: “Apple should publicize any censorship measures it has taken that affect its customers.”

Apple has strict rules for its App Store that limit objectionable content, including discriminatory content based on religion, race, and sexual orientation. It also restricts overly realistic violence and pornographic material.

Apple and Google have previously removed social networks, including Parler, from their platforms for insufficient moderation of content. In the case of Parler, the app was eventually restoredd to both app stores after the social network followed a series of steps to ensure it moderated content.

https://www.independent.ie/business/technology/elon-musk-suggests-apple-threatened-to-pull-twitter-from-app-store-and-has-mostly-stopped-advertising-42180443.html Elon Musk suggests that Apple has threatened to remove Twitter from the App Store and has mostly stopped advertising

Fry Electronics Team

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