A NEW real sheep counting experience has been launched in Sussex to help holidaymakers sleep better.
Sleep technology company Emma Sleep has unveiled its new ‘Sleep Sanctuary’ where guests will stay in a ‘luxurious’ sleep dome near a hilltop in Pyecombe with countryside views and lots of sheep.
After dinner, guests are encouraged to count the sheep before going to sleep.
The dome, which will launch next summer, was created after a survey of 2,000 adults found 44 percent had trouble falling asleep this year.
dr Dennis Schmoltzi, CEO of Emma Sleep, said: “The power of a good night’s sleep cannot be underestimated and it is clear the nation needs it now more than ever.
“Counting sheep is more than an old wives’ tale – it’s a tried and true visualization technique that Brits rely on to put them to sleep.
“They also crave a quiet and peaceful environment to immerse themselves in when they’re struggling to relax, which is incredibly important for sleep quality.”
The study also found that 23 percent claim their sleep quality is now worse than ever – with 10 percent even admitting they can’t remember the last time they had a good night’s sleep.
More than a fifth (21 percent) have trouble sleeping due to concerns about the cost of living crisis, while 23 percent worry about work.
For example, 14 percent of adults have used “visualization tactics” like counting sheep to get a good night’s sleep.
Conducted via OnePoll, the study also revealed factors they believe increase their chances of getting a good night’s sleep – including fresh air (23 percent) and the sound of nature (19 percent).
Theresa Schnorbach, sleep researcher at Emma, said: “When practiced regularly, these types of exercises have been shown to lower heart rate by promoting slower breathing and activating the parasympathetic nervous system.
“Imaginative distraction is also an effective cognitive strategy to help you fall asleep, which involves imagining a pleasant and relaxing image in as much detail as possible — like counting fluffy sheep jumping a fence.”
“The aim is to use as much cognitive capacity as possible so that worrying thoughts are suppressed.
“Studies show that this not only shortens the time it takes to fall asleep, but also improves the quality of sleep.”
Emma Sleep has launched a competition for two people to try out the dome when it opens in the summer of 2023.
After a slumber in the dome, you’ll be ready for a morning guided yoga session, followed by a breakfast hamper filled with locally sourced foods
To win a stay at The Sleep Sanctuary with a guest of your choice, register your interest at www.emma-sleep.co.uk/shleep
https://www.theargus.co.uk/news/22713697.emma-sleep-unveils-shleep-sanctuary-holiday-pyecombe/?ref=rss Emma Sleep unveils the holiday at the Shleep Sanctuary in Pyecombe