Emma Watson makes directorial debut with Prada . fragrance campaign

Emma Watson will make her directorial debut with a short film marking the launch of Prada’s new women’s fragrance.

He is the 32-year-old Harry Potter star who is also the face of the campaign and has been photographed by photographer Harley Weir for print.

It comes after Watson last year revealed that she spent time locking lips “behind the camera”, describing the experience as “the most empowering”.

She shared a frame from the film on Instagram and wrote: “When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct it. Months later, and I can share the results of the faith they shared with me, with all of you.

“I can’t wait to share this artwork of mine and hope that you will enjoy it as much as I did.

“I could never have done this without my incredible team of collaborators. Thank you for your time, commitment, talent and passion. My directorial debut and Prada’s newest refillable fragrance, coming soon. “

In a statement through the Italian fashion house, Watson added: “Prada has always gone beyond traditional models and archetypes of conceived beauty and is known for its feminine beauty that defies conventions.

“It’s been a pleasure to create a campaign and represent a fragrance with such deep philosophical concepts and sustainability initiatives in a way that feels real and relevant.”


Emma Watson is a vocal advocate for several causes (Dominic Lipinski/PA)

Prada is also working with actress and ethical fashion app Good On You to improve sustainability and disclosure practices.

Yann Andrea, International General Manager of Prada Beauty, said: “Emma Watson possesses a powerful elegant beauty and a dedicated, committed spirit, determined towards positive development – ​​embodied. Perfection of Prada’s new feminine fragrance.

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“Her entire work, from action to activism, is beyond inspiring, each one being an indication of her authenticity and ability to convey emotions and speak to a person. young generation who demand authenticity.”

Since the last Harry Potter film in 2011, Watson has cemented his Hollywood status.

She played Belle in the 2017 film adaptation of Beauty And The Beast and appeared as Meg March in Greta Gerwig’s adaptation of Little Women.

Watson is also known for her activism for women’s rights and was appointed UN Women’s goodwill ambassador in 2014 and helped launch UN Women’s HeForShe campaign, which promotes gender equality.

The fragrance will launch worldwide from August 22.

https://www.independent.ie/entertainment/movies/emma-watson-makes-directorial-debut-with-prada-fragrance-campaign-41921604.html Emma Watson makes directorial debut with Prada . fragrance campaign

Fry Electronics Team

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