Heineken 0.0 non-alcoholic beer is currently being drafted at Emmerdale’s Woolpack and Coronation Street’s Rovers Return, marking a watershed moment for British drinking culture.
Emmerdale and Coronation Street fans will notice a dramatic change as they get on board with the ITV soap from now on.
The nation’s favorite non-alcoholic beer, Heineken 0.0, is currently in draft at Emmerdale’s Woolpack and Coronation Street ‘s Rovers Return, marking a turning point for British drinking culture.
They sit alongside fictional beers like Newton & Ridley and Ephraim Monk for much-loved hosts like Jenny Connor and Charity Dingle to lure on-screen clientele over the coming year.
This is arguably a seismic moment in Heineken’s mission to normalize alcohol-free beer and is a giant leap towards making non-alcoholic beer more visible and acceptable in the UK.
ITV / REX / Shutterstock)
With an aggregate viewership of 11 million and a huge influence on popular culture, the deal is expected to help remove stigma and encourage people to explore this category as drinking habits continue. keep changing.
James Crampton, Director of Heineken UK said: “In light of people’s evolving lifestyles and changes in their relationship with alcohol, we’ve done a lot to raise the bar. of Little and No beer in recent years – this is the next phase.
“We are fully committed to bringing Low and No beer from the periphery into the mainstream.
“Coronation Street and Emmerdale are British institutions, and both shows have huge influence and cultural currency,” he added.
Dr Zoe Williams, who appears regularly on This Morning, said: “This partnership has the opportunity to create huge changes in public perception of alcohol-free beer.
“Great British pubs play a big part in our lives, including for residents of Coronation Street and Emmerdale, so it’s possible to go local and enjoy a pint of non-alcoholic beer with friends and family means more people can be included and enjoy time together while mindfully drinking,” she added.
https://www.mirror.co.uk/tv/tv-news/emmerdale-corrie-pub-shake-up-26874015 Emmerdale and Corrie pub shake as Woolpack and Rovers make a remarkable change