Ethics watchdog meets via Sinn Féin Facebook accounts managed from Serbia


The ethics watchdog met today to discuss the administration of Serbian-based Sinn Féin’s Facebook accounts.

INE Gael Senator John Cummins filed a complaint with the Standards in Public Office Commission (Sipo) last year after Sinn Féin confirmed it had hired a former Facebook executive whose digital consultancy operates in Ireland and Serbia. to support the party on social media on both sides of the Atlantic.

The owner of social media consultancy ODV Digital is Clare O’Donoghue Velikić, a former Facebook client partner for government and politics.

Information from the Facebook Ads Library revealed that the Sinn Féin account was managed by two people from Serbia and several accounts were operated by Sinn Féin TDs from Germany.

Ms. O’Donoghue Velikić previously said Irish Independent that her sister and friend are currently based in Serbia and are helping her with her business’s social media page.

They were not paid for their work and she described them as supporters of Sinn Féin.

It is understood that Sipo met today on the matter.

“It is good that Sipo is meeting today and I understand they have conducted a thorough investigation over the past year,” Mr Cummins said.

“Recently I have been confirmed that this complaint will be dealt with at a meeting of their board today. I am eagerly awaiting the result.”

Mr Cummins filed the complaint with the watchdog on April 9 last year, where he addressed the issue as a “matter of the utmost seriousness”.

Sinn Féin has previously said that its “advertising on Facebook in Ireland is managed in full compliance with Facebook’s advertising policies”.

“A party supporter now living in Germany works for our social media team. In Serbia we have two fellow party members who occasionally help out our social media team. This information will be publicly listed on Facebook,” added a spokesman.

A spokesman for Sipo declined to comment on today’s meeting. Ethics watchdog meets via Sinn Féin Facebook accounts managed from Serbia

Fry Electronics Team

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