Everything UK supermarkets are doing to ease the pressure on the cost of living

We are all feeling the pressure when it comes to food prices as they are skyrocketing amid the current cost of living crisis.

But major supermarkets have launched new initiatives to help customers weather rising costs in the coming months, including Iceland, which announced yesterday it was offering an over-60s discount.

Here we show exactly what they do to help you…


The frozen food specialist is the first supermarket in the UK to offer a special discount for over 60s.

To get the 10% off your grocery bill, you must visit the store anytime on a Tuesday during that day’s opening hours. If you are eligible, you will need ID.

The supermarket says its savings offer is targeting this age group amid concerns about the cost-of-living crisis affecting older people.

Iceland’s Managing Director Richard Walker said: “The cost of living crisis has made supporting these customers even more important which is why I am proud that we are finding new ways to support them including the introduction of this discount. “We hope it helps everyone in this age bracket to cut costs where they can.”

Food prices go up


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This month they are launching their Better Baskets initiative. Certain items will be branded to encourage customers to spend less when making greener choices, such as B. buying products with reusable packaging or plant-based foods.

It will feature over 200 of their cheaper Aldi Price Match and Low Everyday Prices products.

It’s also worth getting a club card if you don’t already have one, as members get access to additional offers. These include up to a third off Tesco Meat & Veg burgers, sausages and goujons, and up to 40% savings on household cleaning products.

Existing Clubcard customers who received coupons in May 2020 have to redeem them by the end of this month – and Tesco says £17million has yet to be used. Check if you have forgotten any vouchers by logging into tesco.com/clubcard.


They have invested over £73m in tackling the cost of living crisis for both their customers and colleagues, and increased wages for 120,000 people who work in their workshops.

For customers, Asda has slashed the price of over 100 items such as fresh meat, fruit and vegetables and easy-to-cook rice, which has fallen by 25% from £1 for 500g to 75p. The company has committed to keeping these items at these prices through the end of the year.

Later this month, Asda will launch the Just Essentials value range, replacing their existing Smart Price products. It will feature over 300 reasonably priced everyday essentials for shoppers on a tight budget.

Mohsin Issa, Co-Owner of Asda, said: “We know that rising living costs are tightening household budgets and we are committed to doing everything we can to support our customers, colleagues and communities during these exceptionally difficult times.

Asda has reduced the price of over 100 items


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The co-op has stepped back in time and has announced “ongoing deliveries” for customers living close to 200 of its shops after a successful trial in Cornwall.

People who live a 15-minute walk from a co-op can order online for same-day delivery and receive their goods within two hours. Delivery charges range from 90p to £1.99 for orders over £15.

This is especially helpful for customers who are struggling to leave their homes or those who are struggling with rising fuel costs.

This year, the chain also held the price of over 2,300 products, including 100 of Co-op’s most popular merchandise.


The chain says it’s helping customers by keeping prices on staples as low as possible, citing its Essential Waitrose value range, which includes over 1,000 products.

At the moment the offers include 16p for a loose Fairtrade banana, 65p for a medium sliced ​​wholemeal bread and £1 for a pack of six free range eggs.

A Waitrose spokesman said: “Our Essential Waitrose range offers excellent value for money without compromising on quality, high wellbeing and strong sustainability attributes which are really important to our customers.”

Their myWaitrose loyalty program gives customers personalized offers and extra savings on the items they buy most each week.

Our team of cost of living experts are here to help YOU through a very difficult year.

They bring you the latest money news and also offer expert advice.

Whether it’s skyrocketing utility bills, the cost of weekly groceries, or increased taxes, our team is always by your side.

Every Thursday at 13:00 they participate in a Facebook Live event to answer your questions and offer their advice. Visit facebook.com/dailymirror/live to watch. You can read more about our team of experts here.

If you have a question – or want to share your story – please email webnews@mirror.co.uk.


Earlier this year the supermarket was revealed to be the cheapest in the UK, with the average basket costing £24.21, compared to the most expensive store, Waitrose, which cost £33.71.

More than a million shoppers have reportedly switched to Lidl and rival discounter Aldi as their budgets tighten.

A Lidl UK spokesman said: “Our focus has always been to offer our customers the best quality products at the lowest prices every day of the year.”

They are also currently offering £25 vouchers for customers who have a broadband connection. The offer can be found in the Lidl Plus smartphone app, which provides the free money to spend in store when users switch their current internet connection to something new.


Chef Giles Hurley recently sent out a message reassuring customers that prices would remain low despite the current crisis.

He also said Aldi prices remained below those at other stores, citing research by specialist magazine The Grocer comparing the cost of grocery baskets, adding: “That’s a saving of between £7 and £27 on a typical one Basket with 33 everyday items at Aldi – these differences can add up over the course of a year.

“Value is the most important consideration for most households as they grapple with rising costs and we promise our customers that we will always offer the lowest food prices in the UK.”

Alongside the low prices and ‘dupes’ of established food, drink and beauty brands, Aldi also offers its ‘Super 6’ deals on fruit, veg, meat and fish every two weeks.

Some of the best deals in the latest release see customers picking up 1kg pork loin medallions for £5.99 and 400g curry hot dogs for £1.99.

Sainsbury’s also recently said they were reducing the prices of 150 items


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Their Price Lock initiative gives shoppers access to low prices on items like canned tomatoes, cereal and dishwashing tablets, each locked for eight weeks.

Sainsbury’s also recently said they were reducing the prices of 150 items, and their My Nectar Prices app offers personalized discounts so customers can save on the products they usually buy there.

A spokesman for the company said it was very aware of the rising cost of living. They added: “We have a relentless focus on keeping prices low on the products our customers buy most, such as meat, fish, poultry, dairy and fresh produce, and are committed to doing everything we can to help our customers.” , colleagues and communities to help during this challenging time.”


They just announced one of their biggest price cuts in years, dropping the prices of over 500 products by an average of 13%. This includes closet staples like coffee, baked beans, and rice.

They’ve also lowered the price of a quarter of their own-brand products. For example, 1kg of Morrisons UK chicken wings is £1.75 instead of £2.80 and own-brand paracetamol is now 25p for a pack of 16p instead of 65p.

The supermarket has also added over 180 additional products to its promotions, including an offer to buy two products for £1.80 on muesli.

CEO David Potts said, “These price reductions will have a tangible and long-term impact on our customers’ budgets and demonstrate our commitment to providing them with the best possible value.”

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https://www.mirror.co.uk/money/everything-uk-supermarkets-doing-help-27023990 Everything UK supermarkets are doing to ease the pressure on the cost of living

Fry Electronics Team

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