The giant TECH may be forced to pay British newspapers for their stories.
New plans are being drawn up in Westminster that will see Facebook and Google create quality UK journalism.
Now the US tech giants are reaping huge profits from the millions of clicks driven by news organizations.
But new Government plans will see Google and Facebook pay UK publishers.
The plans are modeled after a world-leading Australian system introduced last year – which has drawn heavy criticism from the tech giants.
These tech giants are expected to negotiate new payment arrangements with publishers.
And if the deals fail, a UK watchdog will set a fair price.
The move is being pushed by Culture Secretary Nadine Dorries, amid warnings about the dominance of the online advertising market in Silicon Valley.
“The new mode will be an important means of addressing the power imbalance between the largest platforms and publishers,” said a source from the Ministry of Digital, Culture, Media and Sport. told the Mail on Sunday.
“These measures will give publishers more transparency about the algorithms that drive traffic and revenue, and more control over the presentation and branding of their content.
“As well as more access to data about how users interact with their content.”
Tech giants will be overseen by the Digital Market Unit (DMU).
The watchdog is part of the Competition and Markets Authority (CMA), and was set up to regulate tech giants operating in the UK.
The entity is expected to moderate published payment transactions.
And it will have the power to fines tech companies that unfairly treat British consumers and businesses.
The DMU will also scrutinize the algorithms used by Google, Facebook and others to curate news.
Critics have warned that these algorithms favor left-central news organizations.
Facebook and Google have repeatedly argued that they support news publishers with their journalism platforms and projects.
Australia recently launched a crackdown on tech giants, forcing them to pay for news.
Google is the world’s largest advertising platform and accounts for almost 30% of global ad spend – rising as high as 70% in Australia, by some measures.
The search engine giant distributes ads on its own sites – including Google.com – as well as others.
Google even threatened to remove its search engine from Australia.
And Facebook actually banned news on its platform in Australia, before reversing the decision shortly after.
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https://www.thesun.ie/tech/8290497/facebook-google-pay-news-uk/ Facebook and Google may be forced to PAY for UK news with landmark law