IF YOU’RE unhappy with the recent changes to Facebook and Instagram, you won’t like what’s coming next.
According to Mark Zuckerberg, the apps should in future show even more posts from accounts that are not followed.
On Wednesday, Meta’s CEO spoke about recent controversial changes to Facebook and Instagram’s algorithms.
These changes cause their feeds to show more content from people you don’t know and less posts from friends and family.
It’s being perceived as an attempt to keep up with Chinese rival TikTok, whose popularity has exploded in recent years.
The app’s meteoric rise is thanks in part to its ability to provide users with an endless stream of videos it thinks they might enjoy.
Facebook and Instagram are following suit, prompting a fan outcry on social media and an online campaign to roll back the changes.
Popular Instagram stars like Kylie Jenner, Kim Kardashian, and Chrissy Teigen have all urged the platform to do an about-face.
During an earnings call on Wednesday, an upbeat Zuckerberg reiterated Meta’s commitment to his unpopular new direction.
He said the company will more than double the amount of content from featured accounts shown on Facebook and Instagram by 2023.
Such recommendations currently make up 15 percent of content on Facebook, he said. This percentage is already higher on Instagram.
Like TikTok, the apps use artificial intelligence to dig up content they think you want to watch based on your perceived interests.
“Al finds additional content that people find interesting, which increases engagement and the quality of our feeds,” Zuck said.
He added that only content that people share publicly on Meta’s services, such as links, photos or videos, is recommended by KI.
It has sent fans into a frenzy for the past few weeks, with many clamoring for Instagram to remain as it was.
One user wrote on Twitter: “Instagram is trying so hard to compete with TikTok that they are trying to become another TikTok. If I wanted to see video after video from random sites I don’t follow, I wouldn’t be on Instagram. Do what we need you to do and bring the photos of our real friends!!!”
Another said: “Instagram is so pointless now. The HOME feed should be for people you follow/want to see and the EXPLORE page is shit for others. Stop the merger!!!!”
Even Kim Kardashian and Kylie Jenner got involved, publicly calling out Instagram for “trying to be TikTok.”
After the astronomical success of TikTok, social media platforms have tried to emulate its features.
Instagram and Snapchat, for example, have capped their video content to follow in TikTok’s footsteps.
Instagram also tested a full-screen home feed — one of the features that helped popularize TikTok.
In 2020, Meta launched a TikTok-style short video feature called Reels on Facebook and Instagram.
“The success of TikTok is a coercive feature for the other social platforms,” Brendan Gahan, partner and chief social officer at Mekanism, told Wired earlier this year.
“You can’t ignore the phenomenal growth – it’s so big, it could be the future of social.”
Users are not happy with the changes, many argue that they liked Instagram the way it was.
Following the fierce online backlash, Instagram boss Adam Mosseri took to Twitter on Tuesday to quash the dumpster fire.
“We’re experimenting with a number of different changes to the app,” the 39-year-old said in a statement. “And so we hear a lot of concerns from all of you.
“That’s a lot of change all at once, but know that a number of things will stay the same on Instagram.
“We will remain committed to creators more broadly, we will remain committed to supporting photos, we will remain in a place where we try to put your friends’ content at the top of the feed and the page before Stories whenever possible.”
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https://www.thesun.ie/tech/9170599/facebook-instagram-fans-furious-change-apps-zuckerberg/ Facebook and Instagram fans FURIOUS in shock switch to apps revealed by Zuckerberg