FACEBOOK is pulling the plug on a clever feature that loads news articles much faster.
Back in 2015, the tech giant launched Instant Articles for mobile apps.
They are said to load more than 4.9 times faster than your iPhone or Android device’s usual web browser.
Facebook did this by allowing publishers to load stories into its app.
But acc axiosthe role will be retired next year.
Mark Zuckerberg’s meta-company, which owns Facebook, said the reason for the move was that the option wasn’t being used enough.
A Facebook representative said: “Currently, less than 3 percent of what people around the world see in the Facebook feed are posts with links to news articles.
“And as we said earlier this year, there’s no point as a company investing too much in areas that don’t align with user preferences.”
Facebook plans to shut down Instant Articles in mid-April 2023.
This is apparently so that the 37,000 sites using it have time to adjust.
The move means that links go directly to a publisher’s site instead.
It comes as Meta is tightening its belt on some projects, with reports of hiring freezes as the company plows cash into its big Metaverse dream.
Facebook has already decided to end its Bulletin newsletter subscription service for authors.
It will start sometime early next year.
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https://www.thesun.ie/tech/9578802/facebook-stop-instant-articles-feature/ Facebook is banning millions from a quick feature next year