Facebook launches TikTok-style video called ‘Reels’ globally – how to record your videos

FACEBOOK is rolling out TikTok Reels-style short videos to more than 150 countries, including the UK.

The owner of the social media giant Meta said on Tuesday that it is expanding the tool worldwide and adding new editing features.

Facebook Reels will launch to worldwide users


Facebook Reels will launch to worldwide usersCredit: Facebook

That means you’ll be able to watch short-form video content created specifically for Stories.

And it could help Facebook lure some younger users away from TikTok’s hands.

Meta launches Reels on Instagram in 2020 and on Facebook in the US in 2021 as an answer to the hugely popular short video app TikTok.

The social media giant, which recently lost a third of its market value following a dismal earnings report, has highlighted Reels as a key priority.

“Reels has been our fastest-growing content format to date, and today we’re making it available to everyone on Facebook globally,” Meta CEO Mark Zuckerberg said in a post. on Facebook on Tuesday.

The company, which says video now accounts for half of the time people spend on Facebook, has also announced new ways for creators to make money through the Reels feature.

It said it was expanding its program to pay creator bonuses to more countries.

Meta says it’s also testing overlay ads that use banners and stickers for creators to earn ad revenue.

It will soon roll out full-screen ads between Stories.

Meta said in its latest earnings that it has faced effects from Apple’s privacy changes to its operating system, which has made it difficult for brands to target and measure. measure their ads on Facebook and Instagram.

It also cited macroeconomic issues such as supply chain disruptions.

Last month, the 18-year-old tech giant also warned it expected revenue growth to slow next quarter due to increased competition for user time and an interactive shift towards features like Reels, which generate less revenue.

In Tuesday’s announcement, Meta also said it will roll out updates for users to make and view Facebook Reels in new places, such as in the Stories feature, the View tab, and at the top of the news feed. ie.

In some countries, users will also see Recommended Stories in their feed.

Instagram Stories launched in 50 countries last August.

It allows users of the photo-sharing app to create short-form videos with music.

They can then be shared on the platform with the idea that they can go viral.

This is similar to TikTok as it provides users with easy ways to create creative videos.

Stories can be found inside the Explore page – unless they are already posted

To find it on Facebook, scroll through the News Feed until you reach the new Reels section.

From there, you can tap Create to create your own Stories – or view other Stories in the app.

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Fry Electronics Team

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