Facebook moderation slower to monitor celebrities and businesses

Meta’s oversight board has slammed the social networking giant for being too soft on moderating celebrities and public figures compared to everyone else.

In a report released today, the advisory board — set up by Meta as an independent group to oversee Facebook’s moderation practices — said Meta had given high-profile accounts too much leeway “to satisfy its own ‘business concerns’.”

In an example of business-related “discrimination,” it found that Facebook had given Brazilian footballer Neymar additional latitude for posting unauthorized nude photos, only removing the content and not deactivating the account before announcing an economic deal with Neymar for allowed him to stream games exclusively on Facebook Gaming and share video content “with his more than 166 million Instagram fans”.

“Although Meta informed the board that the cross-examination is aimed at advancing Meta’s human rights commitments, we noted that the program appears to be more directly structured to address business concerns,” the report reads.

The oversight body added that under the company’s current system, misinformation or content that violates Facebook’s rules can also be left online to cause harm.

It criticized Meta’s “cross-check” system, which is designed to take a second look at content flagged for potential removal. Because this cross-check requires more judicious human judgment, flagged content—that would otherwise be removed immediately to prevent virus damage—can remain online.

“On average, it can take more than five days to reach a decision on content from high-profile and commercially important users,” it said. “This means that content identified as violating Meta’s rules will be left behind on Facebook and Instagram when it’s most viral and likely to cause harm.”

The oversight board recommended that if Meta is to give special consideration to some accounts before taking down flagged content, it should prioritize “human rights-sensitive speech, including speech of particular public importance,” entirely separate from the company’s own business interests.

“While there are clear criteria for engaging business partners and government leaders, users whose content is likely to be important from a human rights perspective, such as journalists and civil society organizations, have less clear access routes to the program,” it said.

“The Board understands that Meta is a business, but by providing additional protections for specific users, chosen largely based on business interests, cross-checking allows content that would otherwise be quickly removed to remain available longer and potentially cause harm.”

https://www.independent.ie/business/facebook-moderation-slower-to-police-celebrities-and-businesses-42199008.html Facebook moderation slower to monitor celebrities and businesses

Fry Electronics Team

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