Facebook will make you happy

This article is part of the On Tech newsletter. This is a collection of past column.

Facebook will make you love the short video format called Reels whether you like it or not.

Small size and repeat video starting on Instagram in 2020 like a complete clone of TikTok, the hottest app then and now. If you haven’t noticed Reels yet, you will soon.

Meta, the parent company of Facebook and Instagram, speak This week, it’s showing Stories across more locations in its app. The reels are also taking over prime real estate at the top of the screen when people open the Facebook app. Maybe soon we will see the Used Cars listed on Facebook’s version of Craigslist.

Putting Reels into our eye-holes is a little sad, a little brilliant — and worth watching as a test of Facebook’s ability to continue to be popular. Leveraging success to further success is how dominant companies win – and it has worked with Facebook before – but it is also how dominant companies lose.

Facebook could be the most exciting tech story to watch in 2022. The company could be on the cusp of the last days of an empire or about to redefine yourself and become even more popular and richer.

We may not want to admit it, but the fate of Facebook and its strategies affects us all. The company selects features to prioritize that affect how billions of people interact, how businesses reach their customers, and the look and feel of the rest of the Internet.

Reels are an essential part of Facebook’s startup strategy The company’s worst fear of losing its appeal to young people and narrow it down to irrelevant. Facebook wanted some cool features of TikTok, and they made their own version of the app for Instagram.

It’s unclear if Reels is a particularly effective clone of TikTok, but it probably doesn’t matter.

Facebook has speak that Reels is catching up, and that the people using its app are increasing the time they spend on video more than almost anything else. The company has expanded Reels from Instagram to the Facebook app and now to more locations within those apps and in more countries. The company is also testing financial incentives to attract more professional Internet entertainers to the Reels program.

We can’t really know for sure how popular Stories are or why. People follow Stories because they like them or just because they over there? Recently, Google said that videos from its own version of TikTok, YouTube Shorts, are viewed 15 billion times per day. The number was so large that I didn’t believe it at first, but it should have been. Google has billions of users, and it’s a valuable asset to draw attention to new things.

Maybe Facebook’s versions of TikTok, Zoom or Next door not great, but the company has ways to motivate the billions of people using its apps to try them out. The company can see what people seem to like and dislike, tinker with and keep making a new product that gets better – and inevitably – until it succeeds.

That’s pretty much what Facebook did five years ago with Stories, a clone of Snapchat’s most popular feature. Facebook experimented with video and photo chronicles of people’s days on Instagram and made them featured in the company’s apps, and then they won.

The book for Reels seemed almost identical, and Facebook executives basically told investors: Hey, we made the Story Catch-up, and we’ll do it too. with Reels. Unleash your power behind new products not stupid for Facebook. This isn’t even the company’s try copying TikTok for the first time.

Following in the footsteps of other leading tech companies doesn’t make Facebook seem innovative, although that may not matter. Silicon Valley’s history is marked by companies that didn’t necessarily make a product first or the best but made it the biggest.

But the recent rise of younger companies like TikTok and Shopify e-commerce star could be evidence that innovative start-ups can take advantage of sluggish tech superpowers.

That’s what makes Facebook so appealing to watch. A Big Tech superpower might be putting all its muscles at the forefront, or it might be withering in front of us.

Tip of the week

Brian X. ChenThe New York Times’ columnist for consumer technology, there are helpful ways to cut your electricity bill – and maybe force yourself to stop mindlessly scrolling on your laptop.

For a recent column, I tested energy-saving technology to combat skyrocketing gas and electricity bills. I conclude that devices like the Nest thermostat are useful but cut my home energy bills less than old-fashioned improvements like installing proper insulation and sealing the windows. gas leak.

However, anything you can do to avoid wasting energy is worth it. A simpler way is to set a schedule to turn off electrical appliances at home so that they use less power.

Some people believe that putting a computer to sleep saves more power than shutting it down because of the amount of energy it takes to turn it back on. But that’s a myth: The Department of Energy recommends turning the device off if you don’t use it for more than two hours.

Here’s how to do this with Mac computers, Windows PCs, and light switches.

  • On a Mac, you can program it to shut down at a certain time each day. I tried to end my work hours by dinner time, so I opened up my computer’s System Preferences app, looked for the option for “Energy Saver,” then clicked on “Battery” and “Schedule.” There, I ticked the box to shut down my computer every day at 6 p.m

  • To time your lights to turn off, you can purchase an internet-connected lighting product like TP-Link’s Kasa smart light switch. Application of TP-Link there is a setting to turn the lights on and off at certain hours.

  • New weapons of war: As Russia prepares to attack Ukraine, Cyber ​​attack type offline the websites of some Ukrainian government agencies and banks. The researchers also speak that they discovered malware that wiped data from hundreds of computers in Ukraine.

    Related: Russian companies can use Cryptocurrencies like Bitcoin to bypass international bans about financial transactions aimed at punishing Russia for its invasion of Ukraine, my colleagues Emily Flitter and David Yaffe-Bellany report. Also, Cryptocurrency prices fell on Thursday. When the world is uncertain, investors tend to sell assets that are considered high risk.

  • “Anything uncomfortable and potentially harmful happening on the internet can feel a lot stronger in virtual reality” speak Naomi Nix, a writer for Bloomberg News after she encountered a disturbing problem while using Facebook’s Quest virtual reality headset.

  • Football teams appeal to nerds: My colleague Rory Smith writes that a German football team Hire a Quiet Data Scientist shows that the sport is applying data analytics to gauge player skills.

To watch War unravels in Ukraine is painful. If you need a bit of fun, especially today, I can recommend staring at these Pug Noodle celebrity glory photos wear a colorful sweater. They’re from a few months ago, but I’m fine with that.

https://www.nytimes.com/2022/02/24/technology/facebook-reels.html Facebook will make you happy

Fry Electronics Team

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